Media Land Rover

New 2017 Land Rover Discovery teased in official image

Land Rover has revealed the first official image of the all-new Discovery ahead of the large seven-seat SUV’s world reveal on 28 September on the eve of the 2016 Paris Motor Show.

The front-on shot shows a big evolution for the brand-defining 4×4, which now sports a family look similar to the smaller Land Rover Discovery Sport.

It’s also clearly influenced by 2014’s Land Rover Discovery Vision concept car, which was revealed at the New York Motor Show aboard HMSS Intrepid.

In pictures: Land Rover Discovery Vision Concept (2014)

Although the new Discovery is the sleekest, most premium-looking iteration of the famous model line yet, Land Rover insists its well-loved versatility has not been forgotten.

Indeed, it’s been created with “absolute versatility,” stresses the firm, with “capability and technology like no other”. In case we’re in any doubt, Land Rover has given it the tagline, “the most versatile SUV”.

“New Discovery redefines the large SUV,” said the firm’s chief design officer Gerry McGovern.

“Land Rover’s design and engineering teams have revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV.”

Land Rover is now letting customers register their interest in the new Discovery on its website: those who do so will likely be the first to get an opportunity to order one.