Land Rover Finally Wins Case Against Chinese Evoque Clone
Following years of battles in Chinese courts, Jaguar Land Rover has finally emerged a winner in the case against Landwind and its Evoque clone called the X7.
The Beijing Chaoyang District Court found that the original Range Rover Evoque featured five unique design elements that were copied directly by Jiangling, owners of Landwind and creators of the X7, ordering the Chinese company to cease production and sales immediately, as well as pay the British car maker a compensation.
Jaguar Land Rover described the decision as the first of its kind in supporting a foreign company in the car industry.
Keith Benjamin, Jaguar Land Rover’s global head of legal, said: “We welcome this decision of the Beijing court, which further strengthens our confidence in investing in China and in the fairness of intellectual property adjudication in the Chinese courts.
“This ruling is a clear sign of the law being implemented appropriately to protect consumers and uphold their rights so that they are not confused or misled, whilst protecting business investment in design and innovation.”
The Landwind X7 was first unveiled at the 2015 Guangzhou Motor Show and launched in the Chinese market featuring a starting price almost three times smaller than the original Range Rover Evoque. The Evoque clone proved very popular with customers in China, adding further insult to injury, but the British manufacturer stood on its ground and after almost three years of court battles, justice was finally served.
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