Media Land Rover

Jaguar UK sales boom thanks to E-Pace SUV

The Jaguar E-Pace is now the firm’s best-selling car in the UK, helping it record full-year sales growth of more than 20 percent.

The positive performance of Jaguar was backed up by the 3.5 percent growth of its bigger sibling Land Rover. This helped overall Jaguar Land Rover (JLR) sales rise by 8.4 percent in the full year from April 2018 to March 2019.

A total of 118,108 new Jaguars and Land Rovers took to British roads last year.

Growth of more than 8 percent contrasts with a 3.7 percent decline in overall UK new car sales during the same period, says the firm. And focus on the premium makers’ competitive set of rivals, and its market share has grown from less than 30 percent to more than a third of the total segment.

“Despite the headwinds facing the automotive industry, I’m glad to see Jaguar Land Rover’s UK strategy is having the desired effect,” said UK MD Rawdon Glover.

“Investment into the right products at the right time has seen us steadily grow our market share and our sales in what has been a declining market.”  

Jaguar: on pace

Jaguar sold 11,142 E-Pace compact SUVs last year, taking over from the F-Pace large SUV as the firm’s most popular car. The all-electric (and European Car of the Year-winning) I-Pace also did reasonably well, selling 1,760 units in just over half a year.

A total of 38,604 new Jaguars were sold last year, and Glover is hopeful of more success this year, with the launch of the much-imported Jaguar XE looking to snare more sales from tax-conscious company car drivers.

Both the Jaguar XE and Jaguar XF executive car have achieved RDE2 emissions compliance, meaning they are exempt from the punitive 4 percent company car Benefit-in-Kind penalty placed on non-compliant cars.

Land Rover: on track

Land Rover sales grew to more than 79,500 new cars, making it twice the size of Jaguar in the UK.

The 4×4 brand sells lots of profitable cars too: the Land Rover Discovery Sport was its best-selling car, followed by the Evoque, with the Range Rover Velar taking over from the Range Rover Sport as its third best-selling model.

13,226 new Velar were sold last year, compared to 13,150 Range Rover Sport. Meanwhile, Land Rover sold more than 7,000 new luxury Range Rovers – and added that, for those living within the M25, 1 in 2 of them were plug-in hybrid P400e versions.

Land Rover even sold 2,158 all-new Range Rover Evoque, despite the new model only being on sale for a month.

“The all-new car looks set to reprise its status as one of Land Rover’s most popular models,” said the firm.