Media Land Rover

Electric Jaguar XJ confirmed, to be built at Castle Bromwich

Jaguar Land Rover has confirmed its next-generation Jaguar XJ flagship saloon, launching next year, will be a pure electric model and will be built at its Castle Bromwich plant.

The firm announced the news on the day that production of the current XJ ends at the factory.

The electric XJ will be the first electric model produced at the plant, but Jaguar Land Rover said it plans to manufacture a “a range of new electrified vehicles” at the facility, which will receive reported investment of more than £100m.

Jaguar Land Rover’s current electrified models, the Range Rover and Range Rover Sport plug-in hybrids, are built at its Solihull plant, while the electric Jaguar I-Pace is produced by contract manufacturer Magna Steyr in Graz, Austria.

Autocar first reported that the next-generation XJ would go electric in 2015, but this is the first time that the Coventry-based firm has confirmed the bold move for its largest saloon.  

It said the new XJ will “build on the characteristics synonymous with its predecessors - beautiful design, intelligent performance and revered luxury,” adding that it will be built by the same “expert team of designers and product development specialists responsible for delivering” the I-Pace.

Today’s announcement builds on JLR’s plans confirmed earlier this year to bring its battery and Electric Drive Unit assembly to the Midlands. The Battery Assembly Centre at Hams Hall, opening in 2020, will be capable of producing 150,000 units annually, while the Wolverhampton Engine Manufacturing Centre (EMC) is home of JLR’s global EDU production.

JLR, which announced 4500 job losses earlier this year, said the news “safeguards several thousand jobs in the UK”.