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Jaguar Land Rover sales off in November but China rises

Tata Motors' Jaguar Land Rover retail sales in November 2019 were down 3.4% year on year to 46,542 vehicles.

Sales continued to improve in China (up 29% year on year) marking the fifth consecutive month of double-digit sales growth in the region. North America also grew (4.9%), achieving record November sales.

Sales were down 10.8% in the UK reflecting lower industry and lower incentives on selected models, Europe was off 16.8%, largely reflecting higher sales a year ago ahead of tax changes in certain jurisdictions), and Overseas was down 16.7% due largely to Russia and MENA.

Model highlights included the redesigned Range Rover Evoque (up 25.2%), the refreshed Land Rover Discovery Sport (up 4.4% and just launching in China), as well as the Land Rover Discovery (up 15.5%) and Range Rover Sport (up 4.8%).

Land Rover retail sales rose 5.5% to 35,078 vehicles last month while Jaguar retails were down 23.1% to 11,464 units.

Felix Brautigam, Jaguar Land Rover chief commercial officer, said: "Against the backdrop of a downturn in the global automotive market, we were pleased to see our sales grow in the US and China.

"Despite the ongoing headwinds in China, we continue to see green shoots of recovery in our sales there. The intensive work with our retailers in the region, combined with significant process and product improvements are starting to gain traction.

"For Jaguar globally, we were very excited to launch our new F-Type at the beginning of December, to initial very positive customer and media reaction.

"Land Rover continues to perform well overall, with a very rich mix of models."

Jaguar Land Rover retail sales for fiscal 2019/20 year to date (April to October 2019) were down 5.9% to 345,976 units.

Third quarter volume was down 4.4% to 88,408 cars.

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