New Land Rover Defender trashed
Land Rover has been hard at work on its latest off-road innovation for the highly-anticipated Land Rover Defender – airborne mode.
The British 4WD specialist has released a 60-second TV ad that shows several new Land Rover Defender SUVs flying through the air in a new sequence of unbelievable stunts as part of a chase scene in the upcoming James Bond 007 movie, No Time To Die.
A total of 10 Defenders were destroyed, sorry, driven by stunt drivers in the making of the movie.
The new Land Rover Defender will arrive in Australia from June priced from around $70,000, significantly more than its $55K predecessor. The two-door version will be pegged above $55,000, but won’t arrive in Australia until 2021.
The new Defender brings the 4WD icon into the modern era with what Land Rover claims will be class-leading off-road ability and the sort of luxury and technology expected of today’s new cars.
Land Rover is leveraging its inclusion in the new James Bond movie to highlight the Defender’s off-road chops.
One of the more compelling car TV ads of late, and one that would be unlikely to air in Australia given our broadcasting guidelines around irresponsible driving, it shows the Defenders sailing through the air, blasting through rivers and generally having a rollicking good time off-road.
Land Rover donated several Defender 4x4s to the 007 cause, most of which would have been completely trashed. The jaw-dropping TV advert only shows the successful jumps – and a few of a landings are touch and go!
However, there is a roll-over at the end of the TVC and Land Rover not shy about showing the Defender’s smashed-up front-end as a result.
“We pushed the Defender further than we believed possible to generate the maximum excitement, and to give fans an insight into the uncompromising challenge of producing an incredible chase sequence which you can look forward to seeing in No Time To Die,” said stunt coordinator, Lee Morrison.
Land Rover Defender vehicle line director, Nick Collins, said the only modifications made to the 10 Defenders in the movie were the fitment of roll cages to protect the stunt drivers.
“Physical strength and durability is measured by a number of different tests including a bridge jump test which gave us confidence to deliver what the stunt team needed to create for No Time To Die, with no modifications to the body structure except the installation of a roll cage,” he said.
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