Jaguar Land Rover's SVO plots expansion after bumper year
They were buoyed by continuing strong demand for the five-year old Range Rover Sport SVR, with important new contributions from the SVO division's two most recent models, the Jaguar F-Pace SVR and the Range Rover Velar SVAutobiography Dynamic, both launched last year.
The company also reports a 20% hike in bespoke commissions and – pandemic permitting – expects further expansion.
Most of SVO’s offerings are currently SUV-based now that the Jaguar XE SV Project 8 and F-Type SVR have run their course, but managing director Michael van der Sande insists the company has its eye on further expansion and that “there will be future saloons and sports cars” in the SVR range.
Van der Sande says the arrival of the F-Pace and Velar models have successfully taken SVO into a new sub-£100,000 category but there are no plans currently to move lower, perhaps into Range Rover Evoque territory. “But I wouldn’t rule it out,” he adds.As well as offering the widest SVR range yet, van der Sande attributes his division’s success to a rapid increase in the number of SVR centres around the world. At present there are 100, but he expects that number to grow to around 200 “over the next couple of years”.
More on this: 60 stories
- SPY PICS: Flagship Land Rover Defender V8 spotted
- 2022 Land Rover Defender V-8 spy shots
- 2021 Land Rover Discovery spy shots
- 2021 Land Rover Discovery: prototype of facelifted SUV spotted
- Defender heroes: the people behind Land Rover's definitive 4x4
- 1986 Land Rover Defender 110 Transformed By Osprey Custom Cars
- 1993 Land Rover Defender Project Alpine Yeti Has A Cummins Diesel And A Dodge 8sp Automatic
- 2019 Land Rover Range Rover Sport SVR Review
- Review: The 2020 Range Rover is the pinnacle of luxury off-roading
- Get An Up-Close Look At The 2022 Range Rover Flagship Luxury SUV
- V-8-powered Land Rover Defender in the works
- Land Rover Defender 110 V8 prototype indicates possible production run
- Land Rover Defender with booming V8 coming to rattle the Mercedes-AMG G63- reports
- Exclusive: Land Rover V8 Defender revealed in spy shots
- A V8 Land Rover Defender is reportedly on the way
- Land Rover Defender from James Bond movie Spectre for sale
- Here's Your Chance To Snatch A Defender From James Bond's Spectre Movie
- ECD's New Land Rover Defender Project Will Feature A Tesla Electric Drivetrain
- JLR Won't Let Pandemic Delay Development Of All-New Range Rover
- Jaguar Land Rover readies 2021 Range Rover amid lockdown delays
- Can You Think Of A Better Way To Do Soccer Rounds Than A 9-Seater Land Rover Defender D110 LS3 V8?
- Land Rover plug-in hybrid lineup expands with downsized engine, bigger battery
- Land Rover Defender spied testing with V8
- Jaguar Land Rover expands plug-in hybrid SUV range
- Plug-in hybrid Land Rover Discovery Sport and Range Rover Evoque launched