Media Land Rover

NZ SVR sales outpace the rest of the world

Jaguar Land Rover has confirmed Special Vehicle Operations sales have risen by 64 per cent when comparing the fiscal year 2019 to the same period for 2018. That's not including effects from COVID-19.

Extremely strong demand for all seven SV vehicles across both Jaguar and Land Rover globally has driven this growth, including the long-wheelbase Range Rover SVAutobiography, which offers "airline-style" seating and the driver-focused SVAutobiography Dynamic. 

The big daddy Range Rover Sport SVR remains the best-selling SV model, with demand continuing to grow through its fifth year of production.

Finally, launches of the Jaguar F- Pace SVR and Range Rover Velar SVAutobiography Dynamic – which both saw deliveries starting in 2019 – made "significant contributions" to the overall numbers.

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“Despite a challenging sales environment for the automotive industry as a whole, we’re delighted that the demand for Jaguar and Land Rover SV products continues to grow strongly, just five years after the division was first launched.

"We currently have our broadest-ever range of models offering enhanced performance and luxury, each with its own distinctive personality that resonates with our customers," said Michael van der Sande, Managing Director of Jaguar Land Rover Special Vehicle Operations.

New Zealand was actually the hottest market for JLR SVO. Sales here have increased by 175 per cent year-on-year, largely led by the F-Pace SVR. Out of all F-Pace sales, 35 per cent have been of the SV variant.

"Strong sales in the New Zealand market reflect Kiwi’s love for SV products and their buying habits when it comes to performance vehicles. While the SV product range has assisted Jaguar Land Rover New Zealand’s total sales growth over the last 12 months, the introduction of new technologies in electrification have meant that we are also able to offer the likes of World Car of the Year Jaguar I-Pace.

"Being able to deliver such strong innovation in quite different parts of the market is a testament to the incredibly hard work and innovation that is taking place at our factories," said Steve Kenchington, General Manager of Jaguar Land Rover New Zealand.