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Jaguar Land Rover Considering A Hydrogen Fuel Cell SUV

Jaguar Land Rover is reportedly interested in developing a hydrogen fuel cell model as part of a £73.5 million ($91.2 million) government-funded program aimed at reducing carbon emissions in the automotive sector.

According to AutoExpress, this program is known as Project Zeus and JLR has already teamed up with multiple UK-based companies such as Delta Motorsport, Marelli Automotive Systems and UKBIC. It’s worth noting that the project is still in its infancy.

This means that it can take a few more years for all parties involved to properly evaluate, analyze and eventually develop this hydrogen technology. Still, a consortium of companies should speed up the process, as opposed to JLR doing this all on their own.

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A document issued by the Department for Business, Energy & Industrial Strategy stated the following: “Working with world-class research and industry partners, Jaguar Land Rover is developing a prototype hydrogen fuel cell vehicle. The project will deliver a zero tailpipe emissions premium fuel cell SUV concept with Jaguar Land Rover attributes, such as long range, quick refill, towing, off road capabilities and low temperature performance.”

“The project will help drive significant growth and capability in fuel cell electric vehicle design and manufacturing, providing a competitive edge in intellectual property and supply chain for the UK.”

JLR is not the first premium carmaker to venture into hydrogen fuel cell tech, as Audi, BMW and Mercedes have already explored those avenues one way or another – mostly with prototypes, like the Audi h-tron quattro.

We also don’t know when the British company will be able to unveil such a vehicle, and whether it will be badged as a Jaguar or a Land Rover.