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Jaguar Land Rover Pivotal: Jaguar Land Rover launches premium car subscription service Pivotal, Auto News, ET Auto

New Delhi: British luxury carmaker Jaguar Land Rover has announced the launch of the premium car subscription service Pivotal.

As the luxury carmaker claims, with this, both the Jaguar and Land Rovercars will be available for subscription.

Among the Land Rover models, the Land Rover Discovery and Range Rover Sport are included, while new models will be introduced at a later stage, including the new Land Rover Defender, Land Rover Discovery Sport and Range Rover Evoque PHEV.

The automaker also claims that Pivotal will initially be looking to grow and integrate with approved Jaguar and Land Rover retailers to supply the vehicles.

Under this scheme, a single monthly payment will have to be paid, which will cover the rental cost, insurance, tax, servicing and repairs. JLR says that there are multiple membership tiers available and members can put their subscription on hold from month to month.

Commenting on this, Isobel Dando, Managing Director of Pivotal, said, "The world is changing, and Jaguar Land Rover is changing with it, adapting to the needs of our customers as well as supplying those who would not normally consider our cars and SUVs."

Dando also said, "Traditional car ownership may not provide the flexibility required by some in the modern world, and with Pivotal, we are able to offer an alternative, premium option. Our customers love driving and a subscription gives members chance to experience living with different vehicles – whether their priority is lower-emissions, advanced safety technologies, versatility or design, Jaguar and Land Rover vehicles have plenty to offer."

Also Read: JLR reveals 2021 Land Rover Defender Hard Top SUV