Web traffic and online used car reservations rocket for Jaguar Land Rover during lockdown
Web traffic to Jaguar Land Rover’s website and customer reservations for used cars rocketed during lockdown, the British brand has reported.
Jaguar Land Rover’s website clocked up more than 1,500 reservations for approved used cars during lockdown, while web traffic was up by 247 per cent for Jaguar and 244 per cent for Land Rover, compared to the same period last year.
‘At the beginning of lockdown things were quiet,’ Rawdon Glover, Jaguar Land Rover (JLR) UK MD, said in a webinar this week, ‘but now the number of people engaging with us online is significantly ahead.
‘This is a clear indication customer buying habits are changing.’
Glover praised the firm’s retailer network for embracing the vast array of government guidance needed in order to reopen in June – from analysing the ‘flow’ of customers moving around showrooms to offering contactless services and virtual handovers.
And while JLR rolled out its end-to-end online new car buying service, Glover said he expects ‘most customers will do a blend of visiting physical retailers and transacting online’.
New car enquiries for Jaguars are back to pre-Covid-19 levels but have jumped by 122 per cent for Land Rovers.
Meanwhile, enquiries for used cars were up too – 136 per cent for Jaguar and again 122 per cent for Land Rover.
June registrations slumped by 42 per cent for Jaguar to 1,712 cars while Land Rover faired better with a 27 per cent drop to 4,691 cars registered.
Glover added: ‘Despite a decline in sales for the whole market, Jaguar Land Rover continues to out perform our competition. With the new Land Rover Defender, the plug-in hybrid Discover Sport and Range Rover Evoque and the new Jaguar F-Type, we are in the best possible shape.’