Jaguar Land Rover loses court battle over Defender trademark
Jaguar Land Rover lost a UK court bid to get the trademark rights for the shape of its iconic Defender SUV, freeing billionaire Jim Ratcliffe’s Ineos Group to go ahead with the Grenadier off-road vehicle.
A London court on Monday dismissed an appeal by JLR, owned by India’s Tata Motors. The UK Intellectual Property Office had found the shapes that the automaker sought to get protected weren’t distinctive enough.
The judge upheld the findings by the IP Office that while differences in design may appear significant to some specialists, they "may be unimportant, or may not even register, with average consumers."
The Grenadier, similar in appearance to the Land Rover Defender, is a rugged four-wheel drive vehicle that evokes African safaris and excursions through the Australian outback.
Ratcliffe, a 67-year-old billionaire who was a prominent backer of the UK’s exit from the European Union, has said the Defender inspired the Ineos model.
The case was first reported by the Telegraph.
JLR said in a statement that it was disappointed by the ruling and that the Defender’s shape has been trademarked in several markets.
"The Land Rover Defender is an iconic vehicle which is part of Land Rover’s past, present and future," the company said. "Its unique shape is instantly recognizable and signifies the Land Rover brand around the world."
More on this: 17 stories
- Revealed: The background to the long-running Defender design battle that JLR lost on appeal
- Jaguar Land Rover's trademark court case: testimonies revealed
- INEOS Wins U.K. Legal Challenge to Totally-Not-a-Defender Grenadier SUV
- JLR Denied Bid to Trademark Defender's Shape
- Land Rover Loses Defender Trademark Suit to Ineos
- Court says Land Rover shape can't be trademarked
- Land Rover loses trademark case over Defender's shape, Ineos Grenadier
- Land Rover Defender shape 'not iconic enough' to stop Ineos Grenadier in its tracks
- Court rules in Ineos' favour after Land Rover lodges design complaint against new Grenadier
- Jaguar Land Rover Loses Trademark Battle Over The Original Defender In The UK
- Jaguar Land Rover loses trademark bid for Defender design
- Jaguar Land Rover loses appeal over registering Land Rover shapes for Defender
- Ineos reveals new 'no-nonsense' off-roader and takes aim at Land Rover Defender
- Ineos reveals Grenadier as rugged off-roader for 2021
- New Ineos Grenadier Wants To Take Over From Where The Classic Defender Left Off
- Old-school Ineos Grenadier is British billionaire's brand new off-road SUV brand