Jaguar Land Rover loses trademark bid for Defender design
Jaguar Land Rover (JLR) has officially lost its UK court bid to secure the trademark rights for the shape of its old Defender 4x4, allowing chemicals firm Ineos to proceed with production of its similarly-styled Grenadier.
JLR, which has been pursuing cases to trademark the Defender’s name and exterior look for four years, first lost in court in 2019 in a long-running battle with Ineos owner Sir Jim Ratcliffe. It then lodged an appeal in the high court, which has now been dismissed.
The judge in the case upheld findings by the Intellectual Property Office that the shapes JLR sought to protect were not distinctive enough to trademark. They claimed that while some enthusiasts may see the differences in design as significant, they “may be unimportant, or may not even register with average consumers”.
In a statement, JLR noted its disappointment in the ruling, with the Defender’s shape trademarked in a number of other markets. “The Land Rover Defender is an iconic vehicle which is part of Land Rover’s past, present and future,”, the firm said. “Its unique shape is instantly recognisable and signifies the Land Rover brand around the world.”
Ineos responded, saying that the Defender’s design “does not serve as a badge of origin for JLR’s goods” and confirmed it will press ahead with plans to launch the Grenadier in 2021.
There is still no clarity as to whether the rugged model will be produced in Portugal and finished in the UK as planned, or whether Ineos will instead purchase Daimler’s factory in Hambach, France and move operations there.
More on this: 17 stories
- Revealed: The background to the long-running Defender design battle that JLR lost on appeal
- Jaguar Land Rover's trademark court case: testimonies revealed
- INEOS Wins U.K. Legal Challenge to Totally-Not-a-Defender Grenadier SUV
- JLR Denied Bid to Trademark Defender's Shape
- Land Rover Loses Defender Trademark Suit to Ineos
- Court says Land Rover shape can't be trademarked
- Land Rover loses trademark case over Defender's shape, Ineos Grenadier
- Land Rover Defender shape 'not iconic enough' to stop Ineos Grenadier in its tracks
- Court rules in Ineos' favour after Land Rover lodges design complaint against new Grenadier
- Jaguar Land Rover Loses Trademark Battle Over The Original Defender In The UK
- Jaguar Land Rover loses appeal over registering Land Rover shapes for Defender
- Jaguar Land Rover loses court battle over Defender trademark
- Ineos reveals new 'no-nonsense' off-roader and takes aim at Land Rover Defender
- Ineos reveals Grenadier as rugged off-roader for 2021
- New Ineos Grenadier Wants To Take Over From Where The Classic Defender Left Off
- Old-school Ineos Grenadier is British billionaire's brand new off-road SUV brand