Land Rover Defender shape 'not iconic enough' to stop Ineos Grenadier in its tracks
Jaguar Land Rover has lost a court case in the UK that would have stopped development of the Ineos Grenadier in its tracks.
But according to the UK Intellectual Property Office, the shape of the Defender simply wasn’t distinctive enough to be protected by copyright law.
Reports claim the judge overseeing the case stated that the comparisons by experts are likely to be drawn between the old Defender and the all-new Grenadier, that those same similarities “may be unimportant, or may not even register, with average consumers”.
Jaguar Land Rover put out a statement claiming it was disappointed by the court’s decision.
“The Land Rover Defender is an iconic vehicle which is part of Land Rover’s past, present and future,” the statement read. “Its unique shape is instantly recognisable and signifies the Land Rover brand around the world.”
A statement from Ineos said: “... the shape of the Defender does not serve as a badge of origin for JLR’s goods”.
“We continue with our launch plans and are excited to bring The Grenadier to market in 2021.”
More on this: 17 stories
- Revealed: The background to the long-running Defender design battle that JLR lost on appeal
- Jaguar Land Rover's trademark court case: testimonies revealed
- INEOS Wins U.K. Legal Challenge to Totally-Not-a-Defender Grenadier SUV
- JLR Denied Bid to Trademark Defender's Shape
- Land Rover Loses Defender Trademark Suit to Ineos
- Court says Land Rover shape can't be trademarked
- Land Rover loses trademark case over Defender's shape, Ineos Grenadier
- Court rules in Ineos' favour after Land Rover lodges design complaint against new Grenadier
- Jaguar Land Rover Loses Trademark Battle Over The Original Defender In The UK
- Jaguar Land Rover loses trademark bid for Defender design
- Jaguar Land Rover loses appeal over registering Land Rover shapes for Defender
- Jaguar Land Rover loses court battle over Defender trademark
- Ineos reveals new 'no-nonsense' off-roader and takes aim at Land Rover Defender
- Ineos reveals Grenadier as rugged off-roader for 2021
- New Ineos Grenadier Wants To Take Over From Where The Classic Defender Left Off
- Old-school Ineos Grenadier is British billionaire's brand new off-road SUV brand