Media Land Rover

JLR expands duties of China CEO

Jaguar Land Rover is moving to streamline its management structure and oversight in a key market by allowing China CEO Pan Qing to take the helm of all local operations.

The change is designed to allow the luxury brand, owned by Tata Motors, to respond to market and consumer shifts, while leveraging company assets, in a more timely manner. 

China is the world’s top market for luxury vehicles, with sales dominated by Mercedes, Audi and BMW, with Lexus, Cadillac, Lincoln and Tesla also making major gains.

“Effective today, all business operations under Jaguar Land Rover in China will be decided by Mr. Pan Qing, president and CEO of Jaguar Land Rover China, including marketing, human resources, and partial procurement,” the company said Thursday on its social media platform in China.

The move will allow the company to “fast and proactively respond to market environment changes and optimize all existing operations” in China, Jaguar Land Rover CEO Thierry Bollore said in a statement posted on the social media site.

In 2017, JLR hired Pan, previously a senior executive at Audi’s China unit, as president of Jaguar Land Rover China, as well as a member of its global management board. 

With two business units, Jaguar Land Rover China ended up mainly overseeing the British luxury vehicle maker’s marketing and sales of imported vehicles. 

One business unit -- Chery Jaguar Land Rover – is a 50-50 joint venture established between JLR and Chery Automobile Co. in 2012 to build and distribute Jaguar and Land Rover models in China.

The other operating unit is Integrated Market Sales and Services, created in 2014 and jointly run by JLR and Chery to integrate sales and marketing of imported and locally built Jaguar and Land Rover products. 

JLR builds two Land Rover crossovers – the Range Rover Evoque and Discovery Sport –  as well as three Jaguar models – the XFL and XEL sedans and the E-Pace crossover – at the joint venture with Chery. 

In the first three quarters, the partnership delivered 40,717 vehicles in China, an increase of 7.7 percent from a year earlier, according to the China Automobile Dealers Association. 

Jaguar Land Rover does not release sales of imported vehicles. 

In large part because of a rebound in China volume, JLR posted a profit of 65 million pounds ($85 million) before taxes for the quarter ended Sept. 30, on revenue of 4.4 billion pounds ($5.7 billion).