Land Rover Defender
The Land Rover Defender was certainly the most loved model within the entire Land Rover line and enjoyed a 65-year production lifespan until its final version launched in 2016 … but then, the resurrection! Land Rover thrilled enthusiasts with the announcement that a new 2020 model of the classic would be forthcoming – and that it would even be able in North America.
Historically speaking, the Land Rover Defender was an evolutionary step from the original Land Rovers built way back in 1948. The Defender debuted in the UK, US and Europe in 1983, but went by make and model number, i.e. the Land Rover 110. For 1991, however, Land Rover introduced a new model replete with spiffy new turbodiesel engine – and a proper brand mame: the Land Rover Discovery.
Thus was the traditional Land Rover rebranded as the Land Rover Defender. In classic rose-by-any-other-name fashion, the Defender remained Land Rover’s top-selling model and stayed in production until the last to come off the assembly line, with the 2016 model the final old Defender.
Given the outstanding popularity of Land Rovers on both sides of the Atlantic, the decision to resurrect the model soon after the line’s demise in late 2019 was hardly surprising. The special edition 2020 Land Rover Defender goes by the model number L663, as opposed to the old series now called the L316s. The good news for aficionados in North America is that the 2020 model has been approved for sale in the U.S. and Canada, thus becoming the first Land Rover to be available in these countries since the late 1990s.
The touts: High-tech freedom of choice
Company PR is pushing the durability aspect of the new Defenders first and foremost, which is a good gambit in two ways: Appeal to the off-road adventurer and defiance of critics who cannot realistically test the durability of a single vehicle in a review which presumably carries a deadline. No matter; let’s just hope the promises are valid here.
To further expand upon the immediate appeal of the Defender, dealers are offering four “expansion packs” comprised of technology specific to the sub-model: Defenders may be outfitted with the “Adventure”, “County”, “Explorer” and “Urban” “packs.”
“All-terrain response” is something as a catchphrase among the vehicles Land Rover has inspired over 70 years, but the new Defender applies high-tech to the standard with an innovative “configurable terrain response” which allows the driver to ready the Defender’s systems for the upcoming route – a kind of heads-up for the ’Rover.
The 2020 Defender: Instant classic or generic SUV?
Early reviews on the 2020 Defender have been positive to enthusiastic, particularly on the U.S. side, where a new Land Rover hasn’t been seen commercially for 25 years. Motor Trend gushed about “the beautifully executed surfacing and carefully considered detailing … means the new Defender looks stunningly contemporary yet endearingly timeless, an instant design classic.”
By contrast, Jalopnik recalled Land Rover’s experiment of 2008, the DC100, a sort of combination SUV/convertible roadster. While denying that the 2020 Defender is merely an update of the 10-year-old concept car, the reviewer did opine that “it suffers from the same forgettability that dogs the current Discovery. Without stickers and ladders and roof racks bolted to it, it’s not going to be hard to mistake it for Any Other SUV. It’s sleek, sure, but, it really leans on accessories to advertise its character…”
To read more takes on the 2020 Land Rover Defender and its potential follow-up models plus lots more news, views and commentary, stay tuned to this page of mediaLandRover.com!
Twisted Automotive, known for producing bespoke modified Land Rover Defenders, has announced plans for a new showroom in SilverstoneSource: motoringresearch.com
Founded in 1985, Bowler has gone on to produce some of the most dedicated off-road machines to come from the UKSource: wheels24.co.za
The United States collector car market is preparing for the annual Arizona auction period, which sees numerous major sales taking placeSource: motoringresearch.com
Land Rover Defender: Land Rover showcases Defender SUV's dual eSIM connectivity at CES 2020, Auto News, ET Auto
in Las Vegas, where the automaker demonstrated the dual of the car along with a host of other featuresSource: auto.economictimes.indiatimes.com
Any worries that the incoming Land Rover Defender might not be up to the cutting-edge latest in terms of tech will surely have been dispelled at the Consumer ElectronicsSource: completecar.ie
The new Land Rover Defender is being displayed at the Consumer Electronics Show (CES) in Las Vegas this week to highlight its innovative connectivity technologySource: autocar.co.uk
The Land Rover Defender is a rugged off-roader, but it’s a lot more high-tech than its styling suggestsSource: carscoops.com
Jaguar Land Rover has developed an all-new infotainment system called Pivi Pro that makes its hand-on debut at CES 2020 in Las VegasSource: motoringresearch.com
The redesigned 2020 Land Rover Defender coming this spring could be fording a stream tires-deep in the middle of nowhere while its onboard computers are being updated, thanks toSource: autonews.com
LAS VEGAS — Qualcomm, a high-tech auto supplier of wireless modems for vehicle connectivity, infotainment and telematics, announced at CES 2020 it is a major supplier to the recently unveiled ’Source: wardsauto.com
Aftermarket companies continue to roll out Land Rover Defender restomod projects like there’s no tomorrow, seemingly undisturbed by the launch of the all-new DefenderSource: carscoops.com
We know he's a footballer and a model, but it turns out that David Beckham is also a die-hard Lego fanSource: stuff.co.nz
Back in January, we took the foolhardy step of predicting what would happen in the car industry in 2019Source: autocar.co.uk
This year brought us a wide variety of new vehicles, with an all-new Land Rover Defender being one of the most important, yet those who find the previous iterationSource: carscoops.com
The 2020 Land Rover Defender is here and at the hands of chief engineer Mike Cross, can cross (pun intended…) some difficult terrain with very little fussSource: carscoops.com
You don’t have to be into old off-roaders in order to appreciate the seriousness of this modified 1988 Land Rover Defender 90Source: carscoops.com
There were dozens of top-line car launches in 2019, but there’s no doubt what the biggest arrival was, based on your feedback and the number of you thatSource: autoexpress.co.uk
The new Land Rover Defender has entered production at the marque’s Nitra plant in SlovakiaSource: motoringresearch.com
Overfinch is one of the best known specialists when it comes to Land Rover and Range Rover models, and their latest bespoke creation certainly is worthy of the hypeSource: carscoops.com
If you had any doubts that the new Land Rover Defender wasn’t as tough as the old truck, maybe this video will change your mindSource: motor1.com
Land Rover clearly expects many of its owners to bring their canine companions along for the ride, hence the many dog accessories available for the 2020 Land Rover DefenderSource: autoblog.com
Two very different new directions are being planned for the all-new Land Rover Defender, according to AutocarSource: motoring.com.au
Maybe Land Rover isn’t so removed from its former parent, after allSource: thetruthaboutcars.com
Overfinch has transformed a Defender 90 into a bespoke, one-of-one soft top 4x4, specially commissioned with a host of expensive upgradesSource: autoexpress.co.uk
There's a new generation of the Land Rover Defender getting headlines, but Overfinch continues to give attention to the originalSource: motor1.com