Land Rover Defender
The Land Rover Defender was certainly the most loved model within the entire Land Rover line and enjoyed a 65-year production lifespan until its final version launched in 2016 … but then, the resurrection! Land Rover thrilled enthusiasts with the announcement that a new 2020 model of the classic would be forthcoming – and that it would even be able in North America.
Historically speaking, the Land Rover Defender was an evolutionary step from the original Land Rovers built way back in 1948. The Defender debuted in the UK, US and Europe in 1983, but went by make and model number, i.e. the Land Rover 110. For 1991, however, Land Rover introduced a new model replete with spiffy new turbodiesel engine – and a proper brand mame: the Land Rover Discovery.
Thus was the traditional Land Rover rebranded as the Land Rover Defender. In classic rose-by-any-other-name fashion, the Defender remained Land Rover’s top-selling model and stayed in production until the last to come off the assembly line, with the 2016 model the final old Defender.
Given the outstanding popularity of Land Rovers on both sides of the Atlantic, the decision to resurrect the model soon after the line’s demise in late 2019 was hardly surprising. The special edition 2020 Land Rover Defender goes by the model number L663, as opposed to the old series now called the L316s. The good news for aficionados in North America is that the 2020 model has been approved for sale in the U.S. and Canada, thus becoming the first Land Rover to be available in these countries since the late 1990s.
The touts: High-tech freedom of choice
Company PR is pushing the durability aspect of the new Defenders first and foremost, which is a good gambit in two ways: Appeal to the off-road adventurer and defiance of critics who cannot realistically test the durability of a single vehicle in a review which presumably carries a deadline. No matter; let’s just hope the promises are valid here.
To further expand upon the immediate appeal of the Defender, dealers are offering four “expansion packs” comprised of technology specific to the sub-model: Defenders may be outfitted with the “Adventure”, “County”, “Explorer” and “Urban” “packs.”
“All-terrain response” is something as a catchphrase among the vehicles Land Rover has inspired over 70 years, but the new Defender applies high-tech to the standard with an innovative “configurable terrain response” which allows the driver to ready the Defender’s systems for the upcoming route – a kind of heads-up for the ’Rover.
The 2020 Defender: Instant classic or generic SUV?
Early reviews on the 2020 Defender have been positive to enthusiastic, particularly on the U.S. side, where a new Land Rover hasn’t been seen commercially for 25 years. Motor Trend gushed about “the beautifully executed surfacing and carefully considered detailing … means the new Defender looks stunningly contemporary yet endearingly timeless, an instant design classic.”
By contrast, Jalopnik recalled Land Rover’s experiment of 2008, the DC100, a sort of combination SUV/convertible roadster. While denying that the 2020 Defender is merely an update of the 10-year-old concept car, the reviewer did opine that “it suffers from the same forgettability that dogs the current Discovery. Without stickers and ladders and roof racks bolted to it, it’s not going to be hard to mistake it for Any Other SUV. It’s sleek, sure, but, it really leans on accessories to advertise its character…”
To read more takes on the 2020 Land Rover Defender and its potential follow-up models plus lots more news, views and commentary, stay tuned to this page of mediaLandRover.com!
Osprey Custom Cars has just unveiled its latest Land Rover Defender 110 restomod that is rocking a powerful new engine as well as a host of exterior and interior modificationsSource: carscoops.com
A Land Rover Defender with a very interesting history is currently up for auction and looks ready to tackle even the most treacherous terrainSource: carscoops.com
As JLR's new CEO, you hold the reins of two of the industry's most storied brandsSource: autonews.com
On sale now, the 2021 F-Pace has been comprehensively made over with a raft of new styling features, a whole new interior, plus there’s a range of newSource: cardealermagazine.co.uk
Not by stamp collecting or pottering around in our gardens, you might be surprised to learn, but typically by driving around in older cars – cars that had long been onSource: autocar.co.uk
THERE’S no doubt that this new Land Rover Defender will be too posh for some tastes. The most complete version ever built is a world away from previous incarnationsSource: worcesternews.co.uk
Appearing to mirror the Jeep Wrangler's powertrain release strategy, Land Rover has introduced a plug-in hybrid version of the Defender before we get that sweet rumored V8Source: msn.com
Land Rover's modern Defender only landed in June, arriving as a 2020 model and in four-door Defender 110 guise onlySource: motorauthority.com
The first Land Rover Defender models are now starting to trickle out to US customers, which means they should start becoming a more common sight on roadsSource: msn.com
The new Land Rover Defender Hard Top commercial vehicle is now on sale in the UK, with the manufacturer confirming full specifications and pricing for both the 90 and 110Source: carbuyer.co.uk
The new Land Rover Defender officially launched in South Africa late in July 2020Source: carmag.co.za
Texas-based Twisted Automotive has revived the retro off-roader with serious V8 power, a decadent interior and a sharp new chassisSource: motoring.com.au
Jaguar Land Rover bailout talks with government crumble as outgoing boss Sir Ralf Speth's pay tops £4.4m
Jaguar Land Rover has ended talks with the government over bail-out cash as it’s revealed outgoing chief executive Sir Ralf Speth’s pay packet has risen to £4Source: cardealermagazine.co.uk
More details have emerged about the long-running Defender design battle that Jaguar Land Rover eventually lost against chemicals company IneosSource: cardealermagazine.co.uk
Spied by our photographers, the prototype also featured red brake calipers, suggesting perhaps that these have been upgraded over the regular models for improved stopping powerSource: carscoops.com
A Land Rover Defender 110 comprehensively modified by the Chelsea Truck Company is currently up for sale from Kahn Automobiles with a £49,999 (~$65,000) price tagSource: carscoops.com
The all-new Range Rover has been spotted testing at the Nurburgring in GermanySource: carbuyer.co.uk
The fourth generation Range Rover may still look modern inside and out, but it has been around since 2012 and, as far as automotive life-cycles go, that means thatSource: carscoops.com
Lamborghini rolled out the limited-edition Essenza SCV12 this weekSource: motorauthority.com
The 2020 Land Rover Defender has finally arrived in the U.S. to take American enthusiasts' money. But the full lineup isn't here yetSource: motorauthority.com
Jaguar Land Rover’s factory in Nitra, Slovakia is responsible for handling production of the Defender for all global markets, but is currently running just one shift while trying toSource: carscoops.com
Ready to plunk down some cash on a 2020 Land Rover Defender 90? You may have a while yet to wait, as deliveries of the new off-roader remain touch-Source: msn.com
Sales of Jaguar Land Rover’s (JLR) long-awaited new version of its rugged Defender 90 4x4 have been delayed until September as a result of the COVID-19 pandemicSource: am-online.com
Land Rover has a new Defender on its hands for 2020Source: motorauthority.com
The Nurburgring isn’t a typical place to test a rugged 4×4 off-road SUV, but the forthcoming Land Rover Defender V8 is proving to be an exceptionSource: motoring.com.au