Land Rover Defender
The Land Rover Defender was certainly the most loved model within the entire Land Rover line and enjoyed a 65-year production lifespan until its final version launched in 2016 … but then, the resurrection! Land Rover thrilled enthusiasts with the announcement that a new 2020 model of the classic would be forthcoming – and that it would even be able in North America.
Historically speaking, the Land Rover Defender was an evolutionary step from the original Land Rovers built way back in 1948. The Defender debuted in the UK, US and Europe in 1983, but went by make and model number, i.e. the Land Rover 110. For 1991, however, Land Rover introduced a new model replete with spiffy new turbodiesel engine – and a proper brand mame: the Land Rover Discovery.
Thus was the traditional Land Rover rebranded as the Land Rover Defender. In classic rose-by-any-other-name fashion, the Defender remained Land Rover’s top-selling model and stayed in production until the last to come off the assembly line, with the 2016 model the final old Defender.
Given the outstanding popularity of Land Rovers on both sides of the Atlantic, the decision to resurrect the model soon after the line’s demise in late 2019 was hardly surprising. The special edition 2020 Land Rover Defender goes by the model number L663, as opposed to the old series now called the L316s. The good news for aficionados in North America is that the 2020 model has been approved for sale in the U.S. and Canada, thus becoming the first Land Rover to be available in these countries since the late 1990s.
The touts: High-tech freedom of choice
Company PR is pushing the durability aspect of the new Defenders first and foremost, which is a good gambit in two ways: Appeal to the off-road adventurer and defiance of critics who cannot realistically test the durability of a single vehicle in a review which presumably carries a deadline. No matter; let’s just hope the promises are valid here.
To further expand upon the immediate appeal of the Defender, dealers are offering four “expansion packs” comprised of technology specific to the sub-model: Defenders may be outfitted with the “Adventure”, “County”, “Explorer” and “Urban” “packs.”
“All-terrain response” is something as a catchphrase among the vehicles Land Rover has inspired over 70 years, but the new Defender applies high-tech to the standard with an innovative “configurable terrain response” which allows the driver to ready the Defender’s systems for the upcoming route – a kind of heads-up for the ’Rover.
The 2020 Defender: Instant classic or generic SUV?
Early reviews on the 2020 Defender have been positive to enthusiastic, particularly on the U.S. side, where a new Land Rover hasn’t been seen commercially for 25 years. Motor Trend gushed about “the beautifully executed surfacing and carefully considered detailing … means the new Defender looks stunningly contemporary yet endearingly timeless, an instant design classic.”
By contrast, Jalopnik recalled Land Rover’s experiment of 2008, the DC100, a sort of combination SUV/convertible roadster. While denying that the 2020 Defender is merely an update of the 10-year-old concept car, the reviewer did opine that “it suffers from the same forgettability that dogs the current Discovery. Without stickers and ladders and roof racks bolted to it, it’s not going to be hard to mistake it for Any Other SUV. It’s sleek, sure, but, it really leans on accessories to advertise its character…”
To read more takes on the 2020 Land Rover Defender and its potential follow-up models plus lots more news, views and commentary, stay tuned to this page of mediaLandRover.com!
If you’re keen on a diesel version of the new Land Rover Defender 110 or any type of Defender 90 two-door then you’re in for a longSource: motoring.com.au
Ineos will unwrap its hotly anticipated Grenadier off-roader on Wednesday 1 July, just days after a production-spec prototype was spotted for the first timeSource: autocar.co.uk
Jaguar grabbed an armful of features from the JLR corporate store to improve the 2021 I-Pace, including bits from Land Rover and more technology from the brand's FormulaSource: autoblog.com
The new Land Rover Defender is officially here. It’s on sale and ready for pretty much any kind of an adventure you want to throw its waySource: autoblog.com
Jaguar Land Rover announced plans to cut 1,100 jobs in a bid to cope with the financial hit from the Covid-19 pandemicSource: carscoops.com
Jaguar Land Rover was just beginning to benefit from a mighty cost-cutting restructuring when the crisis beganSource: autocar.co.uk
It’s everyone’s favourite part of the working day, lunchtime, and you’re no doubt craving a hefty dose of car-related contentSource: autocar.co.uk
The online Jaguar Land Rover (JLR) sales platform, which allows customers to configure and purchase new cars from the brand without visiting a showroom, is now available to UK customersSource: carbuyer.co.uk
Jaguar Land Rover's North American arm is conserving cash by suspending co-op advertising for at least 90 daysSource: autonews.com
Bollinger, the US-based electric truck and 4x4 startup, says that it will be able to offer a chassis-cab version of its battery-powered SUV, for those who fancySource: completecar.ie
American Land Rover fans, who have waited 23 years for a new version of their favorite rugged off-road vehicle, may have to keep waiting due to the coronavirusSource: autonews.com
JaguarLand Rover is deploying more than 160 vehicles – including the new Land Rover Defender – globally for use by emergency response groups tackling the coronavirus outbreakSource: autocar.co.uk
Land Rover has joined the effort to combat coronavirus. The British carmaker is donating a fleet of 150 new Defenders to emergency services around the worldSource: motoringresearch.com
The news cycle continues to be dominated by the global COVID-19 pandemic, and as we've reported this week, the automotive industry is doing its fair share to helpSource: automotive.einnews.com
The embargo has lifted, the prices are out, and the new Land Rover Defender (should) arrive in South Africa in 2020Source: wheels24.co.za
Land Rover remains on track to start selling the new 2020 Land Rover Defender in the U.SSource: msn.com
The Jaguar F-Pace is to get a facelift in 2020 and new spy shots show the fast SVR model testing on the Nurburgring racetrackSource: carbuyer.co.uk
Land Rover has finally released a local price list for its keenly anticipated Defender 2.0Source: wheels24.co.za
If proper off-roaders get your heart racing, then get ready to replace your computer/laptop/phone/tablet background with a new imageSource: carscoops.com
Land Rover got some free PR when two of its brand new Defender 110 SUVs got a chance to demonstrate their capability in the Namib DesertSource: carscoops.com
As we pointed out when we broke the news, the five-door Defender 110 is expected to launch locally in June 2020, while Land Rover SA has now opened orderSource: carmag.co.za
So, what sort of cash are we looking here? Well, the Whitley-based firm’s local arm has yet to reveal pricing for the eight entry-level D200 variants (eachSource: carmag.co.za
The former includes the classic Range Rover, Sport, Velar and Evoque, while the latter counts the Discovery and smaller Discovery SportSource: carscoops.com
Australian website Which Car learned the British firm is in the early stages of designing an aluminum-intensive platform it will use to underpin smaller modelsSource: autoblog.com
PALM SPRINGS, CA – The Land Rover Defender exited the U.S. market in 1997, a year after the last Millennials were bornSource: wardsauto.com