Land Rover Defender
The Land Rover Defender was certainly the most loved model within the entire Land Rover line and enjoyed a 65-year production lifespan until its final version launched in 2016 … but then, the resurrection! Land Rover thrilled enthusiasts with the announcement that a new 2020 model of the classic would be forthcoming – and that it would even be able in North America.
Historically speaking, the Land Rover Defender was an evolutionary step from the original Land Rovers built way back in 1948. The Defender debuted in the UK, US and Europe in 1983, but went by make and model number, i.e. the Land Rover 110. For 1991, however, Land Rover introduced a new model replete with spiffy new turbodiesel engine – and a proper brand mame: the Land Rover Discovery.
Thus was the traditional Land Rover rebranded as the Land Rover Defender. In classic rose-by-any-other-name fashion, the Defender remained Land Rover’s top-selling model and stayed in production until the last to come off the assembly line, with the 2016 model the final old Defender.
Given the outstanding popularity of Land Rovers on both sides of the Atlantic, the decision to resurrect the model soon after the line’s demise in late 2019 was hardly surprising. The special edition 2020 Land Rover Defender goes by the model number L663, as opposed to the old series now called the L316s. The good news for aficionados in North America is that the 2020 model has been approved for sale in the U.S. and Canada, thus becoming the first Land Rover to be available in these countries since the late 1990s.
The touts: High-tech freedom of choice
Company PR is pushing the durability aspect of the new Defenders first and foremost, which is a good gambit in two ways: Appeal to the off-road adventurer and defiance of critics who cannot realistically test the durability of a single vehicle in a review which presumably carries a deadline. No matter; let’s just hope the promises are valid here.
To further expand upon the immediate appeal of the Defender, dealers are offering four “expansion packs” comprised of technology specific to the sub-model: Defenders may be outfitted with the “Adventure”, “County”, “Explorer” and “Urban” “packs.”
“All-terrain response” is something as a catchphrase among the vehicles Land Rover has inspired over 70 years, but the new Defender applies high-tech to the standard with an innovative “configurable terrain response” which allows the driver to ready the Defender’s systems for the upcoming route – a kind of heads-up for the ’Rover.
The 2020 Defender: Instant classic or generic SUV?
Early reviews on the 2020 Defender have been positive to enthusiastic, particularly on the U.S. side, where a new Land Rover hasn’t been seen commercially for 25 years. Motor Trend gushed about “the beautifully executed surfacing and carefully considered detailing … means the new Defender looks stunningly contemporary yet endearingly timeless, an instant design classic.”
By contrast, Jalopnik recalled Land Rover’s experiment of 2008, the DC100, a sort of combination SUV/convertible roadster. While denying that the 2020 Defender is merely an update of the 10-year-old concept car, the reviewer did opine that “it suffers from the same forgettability that dogs the current Discovery. Without stickers and ladders and roof racks bolted to it, it’s not going to be hard to mistake it for Any Other SUV. It’s sleek, sure, but, it really leans on accessories to advertise its character…”
To read more takes on the 2020 Land Rover Defender and its potential follow-up models plus lots more news, views and commentary, stay tuned to this page of mediaLandRover.com!
Italy-based Ares Design this week released details of their Land Rover Defender Spec 1.2, a limited-edition model of the world’s favourite off-road vehicle
Land Rover's born-again Defender is far more stylish than the original model, but Polish tuner Carlex Design is taking the SUV to the next level by giving itSource: autoblog.com
A high price for an imported Land Rover Defender or one of the Series models won't surprise anyone on this side of the pond these days, but what aboutSource: msn.com
The Grand Tour’s Richard Hammond is a big fan of the original Land Rover Defender, but is he as fond of the new one? In typical Drivetribe fashion, thisSource: carscoops.com
Land Rover is as quick to champion its storied heritage as the next car brandSource: stuff.co.nz
Farmers are being told to look after their “Landies” following a rise in thefts of Land Rover Defenders in recent monthsSource: pressandjournal.co.uk
Land Rovers have become prized possessions for many classic car owners and are the vehicle of choice for many farmersSource: express.co.uk
Land Rover Defender owners are being urged to increase security measures as thefts are on the riseSource: motoringresearch.com
The aftermarket is busy producing farkles for the 2020 Land Rover Defender, like this lift kitSource: msn.com
Land Rover announced updates to three of its core SUV models Wednesday — the 2021 Range Rover Evoque, Range Rover Velar and Discovery SportSource: autoblog.com
Startech is no stranger to modifying various Land Rover products, such as the Velar or the Discovery to name a fewSource: carscoops.com
The Land Rover Discovery has received a comprehensive overhaul for the 2021 model year, headlined by powerful mild-hybrid six-cylinder diesel and petrol engines, Jaguar Land Rover’s next-Source: motoring.com.au
Following other Land Rover and Jaguar crossover models, the Land Rover Discovery is getting an update for 2021Source: autoweek.com
Jaguar Land Rover (JLR) has confirmed earlier reports that it has reorganised its design management teamSource: autocar.co.uk
Jaguar Land Rover (JLR) has reorganised its design management team, according to reports and social media postsSource: autocar.co.uk
The rumor mill is always, always churning. Some stuff turns out to be true, some not, but some reports catch my eye more than othersSource: thetruthaboutcars.com
Land Rover has just started sales of its new Defender but there are more variants coming, including a stretched model, a plug-in hybrid, and a performance model packing V-Source: motorauthority.com
Despite the fact the tweaked range is scheduled to touch down in South Africa only in the first half of 2021, Land Rover SA has already announced pricing (which youSource: carmag.co.za
We finally have a new Land Rover Defender in the United States, but it's been missing something near and dear to America's heart: A sufficiently rowdy V8 engineSource: msn.com
We saw the last example of the original Defender come to life in 2016Source: blog.dupontregistry.com
In what must be seen, surely, as a swipe across the bows of the Ineos Grenadier, Land Rover has granted Bowler Motorsport permission to make new-build high-performance vehiclesSource: completecar.ie
The original Land Rover Defender 110 will be resurrected as a high-performance road-legal rally-raid wagon with a 423kW 5.0-litre supercharged V8 under the bonnetSource: motoring.com.au
It's something that hasn't gone unnoticed at Land Rover which started selling a redesigned Defender this yearSource: motorauthority.com
The classic Land Rover Defender 110 body shape will be revived for a new high-performance, rally-bred machine from off-road specialist Jaguar Land Rover (JLR) subsidiary Bowler thatSource: autocar.co.uk