Media Land Rover

Range Rover Evoque

Throughout the 2010s, no Land Rover model elicited such excitement (and sales) as did the Range Rover Evoque. The international prizewinner was the company’s top seller in 2012 and ’13, with strong sales through 2018, when a new generation of Evoques was launched: The generation that will take Land Rover into a future of electric cars.

The Range Rover Evoque may have begun as the concept Land Rover LRX, but its fate was always to become a full-on addition to the company’s expanding line of SUVs. The original LRX was a biodiesel-driven, urban-centric hybrid and was most noteworthy for its light weight and biodiesel engine designed to reduce CO2 emissions from 10% to 20%. The result was an SUV-like vehicle which the company claimed would be good for 50 miles to the gallon.

At that time, no less an authority than the New York Times predicted that “the daring, slope-roofed LRX may well be swept into showrooms on a wave of public approval.” The LRX and early enthusiastic reviews this prototype elicited indeed got the NYT prophecy fulfilled: Within four years of the LRX’s release at the 2008 North American International Auto Show, Land Rover returned with its Range Rover Evoque – and just shared the “Car, Truck and Utility of the Year” prize with the Hyundai Elantra.

Land Rover’s first-generation Evoque evoked awe – and sales

After a wave of plaudits and outstanding reviews, the Range Rover Evoque’s popularity skyrocketed, with the Evoque making up 36% of all Land Rover vehicle sales for 2012 and ’13. Land Rover moved just under 233,000 Evoques in those two years, plus another 125,000 in ’14.

The first versions of the Range Rover Evoque in the 2010s brought back most of the LRX aesthetic: From 2011 to ’18, the Evoque featured the sloped roof, compact size and light weight, plus a choice of three-door or five-door. Though marketed for urban drivers, the Evoque has been lauded as Land Rover’s best truly purpose vehicle.  

As biodiesel has gone the way of the dodo, Land Rover has outfitted the Evoque with its own in-house development, the “Ingenium.” This 2-liter design was manufactured in order to meet EU6 emissions standards, so what Land Rover will choose to do in the post-Brexit world for its greener models such as the Evoque.

Range Rover Evoque: The second generation

Sales of the Evoque remained healthy enough by market standards, though never again achieving the highs of 2012-14. Perhaps this was the reasoning behind Land Rover’s tweaking of the Evoque, launching a second generation of such-branded vehicles in November 2018 for production in beginning in ’19.

For the new Evoque models, the wheelbase is longer for more interior space, the engines are diesel hybrid, and the earliest buzz is good. The Auto Express review written after the premiere London launch event enthused, “Land Rover’s popular small SUV gets a fresh platform, a cleaner look and mild hybrid technology across most of its range…”

Though the outward look is quite similar to the 2010s Evoque – albeit with touches taken from the Velar – the new Evoque models have hardware fixed with an eye on the future. The company’s “Premium Transverse Architecture”, which promises to allow innovation and upgrade in the progression to all-electric SUVs without the necessary to, likesay, launch a whole new generation of Evoque…

Since the Evoque is built for the future and demands evolutionary innovation, you’ll want to keep track of everything happening with this interesting model in the Land Rover line. Keep it right here at mediaLandRover.com for all the news and takes on the Range Rover Evoque.