Range Rover Velar
From a mere experimental model to the most popular in the Land Rover/Range Rover line, the Velar has had quite the half-century. And the Velar is still attracting attention and innovation into the 2020s. It’s cury and functional – it’s the Velar.
The Velar may be a relatively new addition to the Land Rover line, but its pre-production actually began nearly 50 years before the first model’s official release. Back in 1969, the folks at Land Rover sought to create, as one retrospective put it, “a two-door off-roader that was better suited for road use than the slow and uncomfortable Series IIA.”
Though the 1969 Velar certainly succeeded in capturing the minds of automotive enthusiasts – as evidenced by the sheer fact that the original is still remembered today – but never brought the vehicle to the mass-market. About 26 of the first Velar plus seven prototypes were made, and the majority of the former survive to this day, seemingly readily available for the flashback article every UK-based and nearly every North America-based specialty publisher writes up on this maverick SUV.
This is not your father’s Land Rover Velar…
But enough of the past – the original Velar belongs to the last century, no matter how far ahead of its time it may have been. Let’s talk the Velars of 2018 and beyond.
Upon introducing the new Velar, company representatives touted their snappy new vehicle as bringing “a new dimension of modernity to the Range Rover family with an abundance of innovative technologies, all making this vehicle a joy to drive and be driven in ... a vehicle of instant desirability.” Quite the far cry from a simple two-door good for on-road and off-, but Land Rover themselves take pride in raising the bar for luxury SUVs.
As evidence that the desire to make the Velar friendly for the unrugged roads of city and suburbia, the Velar is outfitted with a big 10” ground clearance and air suspension.
Positive Land Rover Velar reviews come early and often
With the (re)launch of the Velar, the critical acclaim started early and continued often – and this model continues to be probably the most popular of Land Rover models among critics. In April 2018 at the World Car Awards, this inaugural version of the new Velar took home the “World Car Design of the Year” prize; the company particularly made much of the fact that the Velar had topped two of its main rivals in the segment for the award: the 2018 Lexus LC 500 and the 2018 Volvo XC60.
Automobile specialty review site theManual.com wrote up the new Velar for a North American audience early on and the bon mots there are fairly indicative of the enthusiasm shown by those in-the-know about SUVs. The Manual notes the stylish design – we promise, not one review bypasses this praise – and it’s no coincidence that the Velar is sculpted more along the lines of a sporty coupe, an area in which Land Rover had been surpassed over the years.
And the Manual points out on gladly-welcomed innovation in the Velar: “The Velar is the first Range Rover with seats that are good for the environment — literally. Soft leather comes standard, but buyers can order a sustainable, premium textile upholstery instead.”
The first time the Land Rover Velar was new, mankind was seeking to land astronauts on the moon. A half-century later, innovations in space travel and astronomy are pretty much matched in parallel by Land Rover’s own new technologies. Space-age stuff, indeed.
To keep up on all the latest goodies involved with new and old model Land Rover Velars, keep an eye on this page of mediaLandRover.com!
Jaguar Land Rover (JLR) has recorded a profit for the first time in 2020, citing a recovery from the impact of the pandemic-induced downturn that decimated its sales inSource: autocar.co.uk
Jaguar Land Rover (JLR) says that its next-generation vehicle interiors will seriously ramp up its use of recycled materialsSource: completecar.ie
Land Rover has announced an upgraded 21MY Range Rover Velar range that will bring a new mild-hybrid turbo-petrol inline six, new Pivi Pro infotainment system and more standardSource: motoring.com.au
Land Rover plans to field a battery-electric Range Rover model, Autocar reports, citing a conference call with investorsSource: msn.com
Consumer rights champion Which? has called for seven popular car models from brands including Nissan, BMW and Land Rover to be recalled over claims of “prolific” vehicle faultsSource: pressandjournal.co.uk
The all-new Range Rover has been spotted testing at the Nurburgring in GermanySource: carbuyer.co.uk
The Nurburgring isn’t a typical place to test a rugged 4×4 off-road SUV, but the forthcoming Land Rover Defender V8 is proving to be an exceptionSource: motoring.com.au
Land Rover is working on a range-topping V8 version of the new Defender and the latest spy shots show it's being put through its paces at the NürburgringSource: autocar.co.uk
Land Rover is working on a range-topping V8 version of the new Defender, and the latest spyshots reveal it being put through its paces at the NürburgringSource: autocar.co.uk
Jaguar Land Rover has launched a vehicle subscription service called PivotalSource: carbuyer.co.uk
Jaguar Land Rover is aiming to tap into the exploding new trend of car subscription services by launching one of its very ownSource: cardealermagazine.co.uk
The Land Rover Discovery is reaching middle age, so the company is preparing a facelift for the SUVSource: carscoops.com
Land Rover made a bold claim when revealing the 2020 Range Rover Velar SVAutobiography Dynamic Edition. Or at least it did after catching its breath from saying that nameSource: autoblog.com
Land Rover is secretly working on a V8-powered Defender flagship to challenge the Mercedes-AMG G63 and, to prove it, it’s been caught testing on roads near itsSource: motoring.com.au
Jaguar Land Rover’s Special Vehicle Operations (SVO) go-faster division has revealed it has begun developing its first pure-electric performance carSource: motoring.com.au
Land Rover unveiled its 3rd-generation Discovery SUV back in 2017 and while it could best its predecessors in every conceivable way, its design has been somewhat of a talkingSource: carscoops.com
Jaguar Land Rover has confirmed Special Vehicle Operations sales have risen by 64 per cent when comparing the fiscal year 2019 to the same period for 2018Source: stuff.co.nz
The redesigned 2020 Land Rover Range Rover Evoque has met with a very warm reception amongst the automotive press, collecting praise and rewards from most outlets, including this oneSource: motorauthority.com
They were buoyed by continuing strong demand for the five-year old Range Rover Sport SVR, with important new contributions from the SVO division's two most recent models, theSource: autocar.co.uk
Jaguar Land Rover’s (JLR) luxury and high-performance focussed Special Vehicle Operations division has reported a 64% year-on-year increase in retail sales across the globeSource: am-online.com
Yes, the 2022 Range Rover has arrived in Germany for dynamic testing and, while it continues to be fully disguised, these photos of a parked prototype taken from a shortSource: carscoops.com
The Land Rover Defender could be set for a significant engine upgrade, with reports a prototype powered by a supercharged 5Source: carsguide.com.au
Land Rover is working on a range-topping V8 version of the new Defender, spy shots of a prototype exclusive to Autocar revealSource: autocar.co.uk
When the last-generation Land Rover Defender left us a few years ago, it went out with a bang, a special edition model featuring a thundering V8Source: driving.ca