Range Rover Velar
From a mere experimental model to the most popular in the Land Rover/Range Rover line, the Velar has had quite the half-century. And the Velar is still attracting attention and innovation into the 2020s. It’s cury and functional – it’s the Velar.
The Velar may be a relatively new addition to the Land Rover line, but its pre-production actually began nearly 50 years before the first model’s official release. Back in 1969, the folks at Land Rover sought to create, as one retrospective put it, “a two-door off-roader that was better suited for road use than the slow and uncomfortable Series IIA.”
Though the 1969 Velar certainly succeeded in capturing the minds of automotive enthusiasts – as evidenced by the sheer fact that the original is still remembered today – but never brought the vehicle to the mass-market. About 26 of the first Velar plus seven prototypes were made, and the majority of the former survive to this day, seemingly readily available for the flashback article every UK-based and nearly every North America-based specialty publisher writes up on this maverick SUV.
This is not your father’s Land Rover Velar…
But enough of the past – the original Velar belongs to the last century, no matter how far ahead of its time it may have been. Let’s talk the Velars of 2018 and beyond.
Upon introducing the new Velar, company representatives touted their snappy new vehicle as bringing “a new dimension of modernity to the Range Rover family with an abundance of innovative technologies, all making this vehicle a joy to drive and be driven in ... a vehicle of instant desirability.” Quite the far cry from a simple two-door good for on-road and off-, but Land Rover themselves take pride in raising the bar for luxury SUVs.
As evidence that the desire to make the Velar friendly for the unrugged roads of city and suburbia, the Velar is outfitted with a big 10” ground clearance and air suspension.
Positive Land Rover Velar reviews come early and often
With the (re)launch of the Velar, the critical acclaim started early and continued often – and this model continues to be probably the most popular of Land Rover models among critics. In April 2018 at the World Car Awards, this inaugural version of the new Velar took home the “World Car Design of the Year” prize; the company particularly made much of the fact that the Velar had topped two of its main rivals in the segment for the award: the 2018 Lexus LC 500 and the 2018 Volvo XC60.
Automobile specialty review site theManual.com wrote up the new Velar for a North American audience early on and the bon mots there are fairly indicative of the enthusiasm shown by those in-the-know about SUVs. The Manual notes the stylish design – we promise, not one review bypasses this praise – and it’s no coincidence that the Velar is sculpted more along the lines of a sporty coupe, an area in which Land Rover had been surpassed over the years.
And the Manual points out on gladly-welcomed innovation in the Velar: “The Velar is the first Range Rover with seats that are good for the environment — literally. Soft leather comes standard, but buyers can order a sustainable, premium textile upholstery instead.”
The first time the Land Rover Velar was new, mankind was seeking to land astronauts on the moon. A half-century later, innovations in space travel and astronomy are pretty much matched in parallel by Land Rover’s own new technologies. Space-age stuff, indeed.
To keep up on all the latest goodies involved with new and old model Land Rover Velars, keep an eye on this page of mediaLandRover.com!
Picture this. You’re the CEO of a major global automobile manufacturer. Times are tough. Margins are thin. Shareholders are antsySource: driving.ca
Niche - an opportunity to sell a particular product to a particular group of peopleSource: wheels24.co.za
When Range Rover unleashed the Evoque in 2011 as a 2012 model, the unique style stood out among the few luxury utility vehicles on the market at that timeSource: thewesternstar.com
The Range Rover Velar now has a new limited-edition trim called R-Dynamic BlackSource: carbuyer.co.uk
Based on the D180 R-Dynamic SE, which the best-seller of the range, it is limited to 500 examplesSource: carscoops.com
This is the Range Rover Velar R-Dynamic Black. A limited run model that adds a range of black styling features and a host of additional standard equipmentSource: autoexpress.co.uk
Jaguar Land Rover (JLR) Australia is offering a free Apple CarPlay and Android Auto retrofit to select customersSource: carsguide.com.au
LOS ANGELES – Jaguar Land Rover is pushing ahead with the revival of one of its historic nameplates, Defender, in a package that both pays homage to the past and includesSource: wardsauto.com
The Evoque first debuted in 2011 and Range Rover managed to sell 772,000 vehicles all over the world – a feat that was unimaginable for an SUV with a smallSource: nsnews.com
Just over two years ago, a tentative product name discovered deep within Jaguar Land Rover’s internal communications captured the eye — and stimulated the fertile imaginations — of auto journos everywhereSource: thetruthaboutcars.com
The Range Rover Velar, unveiled two years ago to fill the gap between the Evoque and Sport models in the Range Rover family is now, besides a selection of four-Source: wheels24.co.za
The new Range Rover Velar SVAutobiography Dynamic Edition has arrived in South Africa sporting the British brand's supercharged V8Source: carmag.co.za
Like car from many premium manufacturers, Land Rover models now offer a broad range of infotainment, safety and connectivity systems that are operated through the touchscreen or complimentary appSource: autoexpress.co.uk
UK consumer website and magazine What Car? has revealed Britain's most and least reliable new and used cars with the release of its 2019 Reliability survey, and while LandSource: stuff.co.nz
Prestige off-road brand Land Rover has rationalised its Range Rover Velar model line-up for the 2020 model year (MY20), following the same process already applied to other JaguarSource: motoring.com.au
Jaguar Land Rover has partnered with chemical company BASF to tackle the challenges of plastic waste, with a joint project called ChemCyclingSource: motoringresearch.com
Jaguar Land Rover trials new recycling tech to turn plastic waste into a new premium material for future cars
Jaguar Land Rover is trialling an innovative recycling process which converts plastic waste into a new premium grade material that could feature on future vehiclesSource: wheels24.co.za
Jaguar and Land Rover will be debuting a series of exciting new models at this year’s annual celebration of all things automotive; the Goodwood Festival of Speed, taking placeSource: wheels24.co.za
Jaguar Land Rover will be presenting a range of new models during this year’s Goodwood Festival of Speed event, among them a camouflaged prototype of the all-new DefenderSource: carscoops.com
That takes some doing, considering that the Velar is up against strong competition in the form of the Volvo XC90, Toyota’s Land Cruiser 200 and Prado, and even itsSource: wheels24.co.za
Dressed in Satin Black livery, the modified Velar has been equipped with an array of carbon-fibre bits, including a revised front grille and an imposing front spoilerSource: carmag.co.za
Until the new Land Rover Defender arrives in 2020, the Discovery Sport is still very much the entry point into green oval ownership right nowSource: carmagazine.co.uk
Jaguar Land Rover's brutal loss due to weak Chinese demand hammers shares of Britain's biggest carmaker
Shares in Tata Motors slumped 7% on Tuesday after it revealed a record full-year loss of £3.6 billion ($4Source: automotive.einnews.com
Available in S, SE & HSE trim, the new derivative is powered by a 2Source: auto.economictimes.indiatimes.com
JAGUAR Land Rover made an overall pre-tax loss of £3.6bn for the year ending March 31, it reported todaySource: cardealermagazine.co.uk