Land Rover Defender
The Land Rover Defender was certainly the most loved model within the entire Land Rover line and enjoyed a 65-year production lifespan until its final version launched in 2016 … but then, the resurrection! Land Rover thrilled enthusiasts with the announcement that a new 2020 model of the classic would be forthcoming – and that it would even be able in North America.
Historically speaking, the Land Rover Defender was an evolutionary step from the original Land Rovers built way back in 1948. The Defender debuted in the UK, US and Europe in 1983, but went by make and model number, i.e. the Land Rover 110. For 1991, however, Land Rover introduced a new model replete with spiffy new turbodiesel engine – and a proper brand mame: the Land Rover Discovery.
Thus was the traditional Land Rover rebranded as the Land Rover Defender. In classic rose-by-any-other-name fashion, the Defender remained Land Rover’s top-selling model and stayed in production until the last to come off the assembly line, with the 2016 model the final old Defender.
Given the outstanding popularity of Land Rovers on both sides of the Atlantic, the decision to resurrect the model soon after the line’s demise in late 2019 was hardly surprising. The special edition 2020 Land Rover Defender goes by the model number L663, as opposed to the old series now called the L316s. The good news for aficionados in North America is that the 2020 model has been approved for sale in the U.S. and Canada, thus becoming the first Land Rover to be available in these countries since the late 1990s.
The touts: High-tech freedom of choice
Company PR is pushing the durability aspect of the new Defenders first and foremost, which is a good gambit in two ways: Appeal to the off-road adventurer and defiance of critics who cannot realistically test the durability of a single vehicle in a review which presumably carries a deadline. No matter; let’s just hope the promises are valid here.
To further expand upon the immediate appeal of the Defender, dealers are offering four “expansion packs” comprised of technology specific to the sub-model: Defenders may be outfitted with the “Adventure”, “County”, “Explorer” and “Urban” “packs.”
“All-terrain response” is something as a catchphrase among the vehicles Land Rover has inspired over 70 years, but the new Defender applies high-tech to the standard with an innovative “configurable terrain response” which allows the driver to ready the Defender’s systems for the upcoming route – a kind of heads-up for the ’Rover.
The 2020 Defender: Instant classic or generic SUV?
Early reviews on the 2020 Defender have been positive to enthusiastic, particularly on the U.S. side, where a new Land Rover hasn’t been seen commercially for 25 years. Motor Trend gushed about “the beautifully executed surfacing and carefully considered detailing … means the new Defender looks stunningly contemporary yet endearingly timeless, an instant design classic.”
By contrast, Jalopnik recalled Land Rover’s experiment of 2008, the DC100, a sort of combination SUV/convertible roadster. While denying that the 2020 Defender is merely an update of the 10-year-old concept car, the reviewer did opine that “it suffers from the same forgettability that dogs the current Discovery. Without stickers and ladders and roof racks bolted to it, it’s not going to be hard to mistake it for Any Other SUV. It’s sleek, sure, but, it really leans on accessories to advertise its character…”
To read more takes on the 2020 Land Rover Defender and its potential follow-up models plus lots more news, views and commentary, stay tuned to this page of mediaLandRover.com!
LEGO may have revealed crucial clues about the upcoming Land Rover Defender with its latest Technic kit that was leaked over the weekendSource: thechronicle.com.au
During a presentation earlier this month, the company said their new Modular Longitudinal Architecture will be launched on a “large SUV and a large premium sedanSource: carscoops.com
Unlike the original, Land Rover will offer the upcoming, all-new Defender in China; which, given the fact that, despite the recent slowdown, this is now the world’s largestSource: carscoops.com
In an attempt to maximize the Defender’s customer base, Land Rover will be reintroducing the iconic off-roader to the United States for the upcoming all-new model afterSource: motor1.com
Land Rover recently wrapped up a round of testing the 2020 Defender in Kenya – and, in the process, did its part for lion conservation as wellSource: carscoops.com
As the spiritual successor to the original Land Rover Series I, the next-generation Defender needs to prove its off-road chopsSource: digitaltrends.com
Land Rover has released a fresh batch of teaser images for the 2020 Defender, detailing the 4x4’s rigorous testing programme with the Kenyan wildlife conservation charity, TuskSource: autoexpress.co.uk
A prototype new Land Rover Defender has completed its testing programme with the Tusk Trust in KenyaSource: motoringresearch.com
The new Land Rover Defender has undergone further testing ahead of its full reveal at the Frankfurt Motor Show in SeptemberSource: carbuyer.co.uk
As we are inching closer to its highly anticipated reveal, the new Defender is being featured in more and more teasers by Land Rover to generate more buzzSource: motor1.com
The lightly camouflaged prototype was given to Land Rover’s partner the Tusk Trust as part of the all-new model’s testing and the new images show it beingSource: scotsman.com
Redesigning an automotive icon like the Land Rover Defender is no easy feat. The original was characterized by its legendary rugged off-road abilities, simple construction, and tough appearanceSource: carscoops.com
We’ve been patiently waiting for the revival of the Defender basically ever since the old-school model was retired back in January 2016Source: motor1.com
Land Rover has let details relating to its upcoming Defender slip, a vehicle it says is particularly suited to Australia’s “adventure-oriented” buyerSource: carsguide.com.au
Until the new Land Rover Defender arrives in 2020, the Discovery Sport is still very much the entry point into green oval ownership right nowSource: carmagazine.co.uk
The Land Rover Defender is one of the best do-anything vehicles in the world, and this particular example modified into a camper could be the perfect home away fromSource: carscoops.com
For many people, the Land Rover Defender is the quintessential off-roaderSource: motor1.com
Land Rover in May announced its 2020 updates for the Range Rover, which include a new inline-6 engine and mild-hybrid system as the base powertrainSource: motorauthority.com
The Duke of Sussex, Prince Harry, was treated to an up-close look at the next-generation Land Rover Defender on Thursday, right after welcoming a baby into the worldSource: motorauthority.com
The new Land Rover Defender has been shown off at a 2020 Invictus Games preview event ahead of its official reveal at September’s Frankfurt Motor ShowSource: carbuyer.co.uk
The Duke of Sussex took time out from his busy schedule as a new dad to grab an exclusive look at the new Land Rover DefenderSource: motoringresearch.com
Land Rover continues to build up the hype for the unveiling of the next-gen Defender by releasing more images of yet another camouflaged prototypeSource: carscoops.com
Jaguar Land Rover CEO Ralf Speth says the new Land Rover Defender “won’t be an easy launch”, given the weight of expectation to deliver a worthy follow-upSource: motoringresearch.com
New images of the Land Rover Defender give us our closest look yet at the brand’s latest 4x4Source: autoexpress.co.uk