Land Rover Defender
The Land Rover Defender was certainly the most loved model within the entire Land Rover line and enjoyed a 65-year production lifespan until its final version launched in 2016 … but then, the resurrection! Land Rover thrilled enthusiasts with the announcement that a new 2020 model of the classic would be forthcoming – and that it would even be able in North America.
Historically speaking, the Land Rover Defender was an evolutionary step from the original Land Rovers built way back in 1948. The Defender debuted in the UK, US and Europe in 1983, but went by make and model number, i.e. the Land Rover 110. For 1991, however, Land Rover introduced a new model replete with spiffy new turbodiesel engine – and a proper brand mame: the Land Rover Discovery.
Thus was the traditional Land Rover rebranded as the Land Rover Defender. In classic rose-by-any-other-name fashion, the Defender remained Land Rover’s top-selling model and stayed in production until the last to come off the assembly line, with the 2016 model the final old Defender.
Given the outstanding popularity of Land Rovers on both sides of the Atlantic, the decision to resurrect the model soon after the line’s demise in late 2019 was hardly surprising. The special edition 2020 Land Rover Defender goes by the model number L663, as opposed to the old series now called the L316s. The good news for aficionados in North America is that the 2020 model has been approved for sale in the U.S. and Canada, thus becoming the first Land Rover to be available in these countries since the late 1990s.
The touts: High-tech freedom of choice
Company PR is pushing the durability aspect of the new Defenders first and foremost, which is a good gambit in two ways: Appeal to the off-road adventurer and defiance of critics who cannot realistically test the durability of a single vehicle in a review which presumably carries a deadline. No matter; let’s just hope the promises are valid here.
To further expand upon the immediate appeal of the Defender, dealers are offering four “expansion packs” comprised of technology specific to the sub-model: Defenders may be outfitted with the “Adventure”, “County”, “Explorer” and “Urban” “packs.”
“All-terrain response” is something as a catchphrase among the vehicles Land Rover has inspired over 70 years, but the new Defender applies high-tech to the standard with an innovative “configurable terrain response” which allows the driver to ready the Defender’s systems for the upcoming route – a kind of heads-up for the ’Rover.
The 2020 Defender: Instant classic or generic SUV?
Early reviews on the 2020 Defender have been positive to enthusiastic, particularly on the U.S. side, where a new Land Rover hasn’t been seen commercially for 25 years. Motor Trend gushed about “the beautifully executed surfacing and carefully considered detailing … means the new Defender looks stunningly contemporary yet endearingly timeless, an instant design classic.”
By contrast, Jalopnik recalled Land Rover’s experiment of 2008, the DC100, a sort of combination SUV/convertible roadster. While denying that the 2020 Defender is merely an update of the 10-year-old concept car, the reviewer did opine that “it suffers from the same forgettability that dogs the current Discovery. Without stickers and ladders and roof racks bolted to it, it’s not going to be hard to mistake it for Any Other SUV. It’s sleek, sure, but, it really leans on accessories to advertise its character…”
To read more takes on the 2020 Land Rover Defender and its potential follow-up models plus lots more news, views and commentary, stay tuned to this page of mediaLandRover.com!
Like the Lada Niva, one of the oldest cars sold new around the world, the original Land Rover Defender refuses to dieSource: autoblog.com
Acquired by Land Rover in late 2019 and integrated into its Special Vehicle Operations (SVO) division at the end of that year, Bowler has now been granted permission by JLRSource: carscoops.com
Despite being replaced by a brand new model last year, the original Land Rover Defender is set to live on – but there’s a twistSource: cardealermagazine.co.uk
While you might imagine that Land Rover has turned its back on the old Defender, particularly now that the all-new (and thoroughly excellent) one is here, you would beSource: stuff.co.nz
The classic Land Rover Defender 110 body shape will be revived for a new high-performance, rally-bred machine from off-road specialist Jaguar Land Rover (JLR) subsidiary Bowler thatSource: autocar.co.uk
A blacked-out Land Rover Defender on Russian plates bursts through the mist. It bounces over the rutted field then slews sideways, dodging between scattered hay balesSource: motoringresearch.com
Jaguar Land Rover has secretly greenlit plans to develop an all-new baby Land Rover Defender that will rival the Suzuki Jimny and be on sale as soon as 2022Source: motoring.com.au
Jaguar Land Rover has different new models in the making, and it appears that the ‘baby’ Defender is one of themSource: carscoops.com
As is usually the case, the new Land Rover Defender is available with an almost bewildering array of engine, body style and specification combinations, allowing buyers to tailor the excellentSource: stuff.co.nz
Jaguar Land Rover (JLR) has recorded a profit for the first time in 2020, citing a recovery from the impact of the pandemic-induced downturn that decimated its sales inSource: autocar.co.uk
Jaguar Land Rover said it returned to profit with significant positive cash flow in Fiscal Q2 as sales and revenue recovered from the impact of Covid-19 in Fiscal Q1,Source: just-auto.com
The new Land Rover Defender brings with it heaps of advanced off-roading technologiesSource: carscoops.com
The new Land Rover Defender is arguably one of the most capable off-roaders currently on sale and yet, despite how capable it is, not everyone has been won overSource: carscoops.com
The Chelsea Truck Company has revealed the Defender Vesuvius Edition: an aggressively styled, orange-and-black-themed take on Land Rover’s new SUVSource: autocar.co.uk
JaguarLand Rover (JLR) has reported a sales spike of 53Source: autocar.co.uk
Buying a vehicle that can literally go anywhere might have seemed like overkill in 2019, but this year, with fires, floods, hurricanes and a global pandemic turning the world intoSource: wardsauto.com
Dubbed the Project CL, the Aries Blue off-roader boasts the typical makeover that the Florida company has gotten us used to over the years, with an open-top viewSource: carscoops.com
Land Rover has announced an upgraded 21MY Range Rover Velar range that will bring a new mild-hybrid turbo-petrol inline six, new Pivi Pro infotainment system and more standardSource: motoring.com.au
Osprey Custom Cars has just unveiled its latest Land Rover Defender 110 restomod that is rocking a powerful new engine as well as a host of exterior and interior modificationsSource: carscoops.com
A Land Rover Defender with a very interesting history is currently up for auction and looks ready to tackle even the most treacherous terrainSource: carscoops.com
As JLR's new CEO, you hold the reins of two of the industry's most storied brandsSource: autonews.com
On sale now, the 2021 F-Pace has been comprehensively made over with a raft of new styling features, a whole new interior, plus there’s a range of newSource: cardealermagazine.co.uk
Not by stamp collecting or pottering around in our gardens, you might be surprised to learn, but typically by driving around in older cars – cars that had long been onSource: autocar.co.uk
THERE’S no doubt that this new Land Rover Defender will be too posh for some tastes. The most complete version ever built is a world away from previous incarnationsSource: worcesternews.co.uk
Just months after the Defender was launched in Australia, a new plug-in hybrid Land Rover Defender P400e has been introduced to the line-upSource: motoring.com.au