Land Rover Defender
The Land Rover Defender was certainly the most loved model within the entire Land Rover line and enjoyed a 65-year production lifespan until its final version launched in 2016 … but then, the resurrection! Land Rover thrilled enthusiasts with the announcement that a new 2020 model of the classic would be forthcoming – and that it would even be able in North America.
Historically speaking, the Land Rover Defender was an evolutionary step from the original Land Rovers built way back in 1948. The Defender debuted in the UK, US and Europe in 1983, but went by make and model number, i.e. the Land Rover 110. For 1991, however, Land Rover introduced a new model replete with spiffy new turbodiesel engine – and a proper brand mame: the Land Rover Discovery.
Thus was the traditional Land Rover rebranded as the Land Rover Defender. In classic rose-by-any-other-name fashion, the Defender remained Land Rover’s top-selling model and stayed in production until the last to come off the assembly line, with the 2016 model the final old Defender.
Given the outstanding popularity of Land Rovers on both sides of the Atlantic, the decision to resurrect the model soon after the line’s demise in late 2019 was hardly surprising. The special edition 2020 Land Rover Defender goes by the model number L663, as opposed to the old series now called the L316s. The good news for aficionados in North America is that the 2020 model has been approved for sale in the U.S. and Canada, thus becoming the first Land Rover to be available in these countries since the late 1990s.
The touts: High-tech freedom of choice
Company PR is pushing the durability aspect of the new Defenders first and foremost, which is a good gambit in two ways: Appeal to the off-road adventurer and defiance of critics who cannot realistically test the durability of a single vehicle in a review which presumably carries a deadline. No matter; let’s just hope the promises are valid here.
To further expand upon the immediate appeal of the Defender, dealers are offering four “expansion packs” comprised of technology specific to the sub-model: Defenders may be outfitted with the “Adventure”, “County”, “Explorer” and “Urban” “packs.”
“All-terrain response” is something as a catchphrase among the vehicles Land Rover has inspired over 70 years, but the new Defender applies high-tech to the standard with an innovative “configurable terrain response” which allows the driver to ready the Defender’s systems for the upcoming route – a kind of heads-up for the ’Rover.
The 2020 Defender: Instant classic or generic SUV?
Early reviews on the 2020 Defender have been positive to enthusiastic, particularly on the U.S. side, where a new Land Rover hasn’t been seen commercially for 25 years. Motor Trend gushed about “the beautifully executed surfacing and carefully considered detailing … means the new Defender looks stunningly contemporary yet endearingly timeless, an instant design classic.”
By contrast, Jalopnik recalled Land Rover’s experiment of 2008, the DC100, a sort of combination SUV/convertible roadster. While denying that the 2020 Defender is merely an update of the 10-year-old concept car, the reviewer did opine that “it suffers from the same forgettability that dogs the current Discovery. Without stickers and ladders and roof racks bolted to it, it’s not going to be hard to mistake it for Any Other SUV. It’s sleek, sure, but, it really leans on accessories to advertise its character…”
To read more takes on the 2020 Land Rover Defender and its potential follow-up models plus lots more news, views and commentary, stay tuned to this page of mediaLandRover.com!
Who would have thought weekends will be a great time to release Frankfurt Motor Show teasers? Well, I guess that's one of the perks of writing outside the workweek,Source: motor1.com
As one of the most anticipated world debuts at this year’s Frankfurt Motor Show, the all-new Defender certainly deserves to make a grand entranceSource: carscoops.com
In a world where custom Land Rover Defenders are being offered for outrageous amounts of money, it’s refreshing to find projects that don’t require someone to be aSource: carscoops.com
A fresh teasing image of the all-new Land Rover Defender’s grille has been released ahead of its official debut at the Frankfurt motor show on September 10Source: motoring.com.au
The wait is nearly over. Land Rover confirmed on Thursday that its hotly anticipated Defender SUV will make its world debut on SeptSource: motorauthority.com
With less than two weeks to go before its Frankfurt Motor Show debut, Land Rover has sent its upcoming Defender SUV on a road trip to the RhinelandSource: thetruthaboutcars.com
It seems that the new Land Rover Defender visits the car wash about as often as Teslas visit gas stationsSource: msn.com
Leaks, what leaks? Land Rover wants you to forget about all those hugely revealing images of the new Defender and focus instead on this new teaser showing a section ofSource: motor1.com
Land Rover has dropped the first official teaser image of the latest-generation Defender prior to the off-roader’s global debut at the Frankfurt Auto Show on September 10,Source: carscoops.com
Fans of Land Rover SUVs have been impatiently awaiting the arrival of the revived next-generation Defender, which in its early iterations did much to grow the reputation of theSource: auto123.com
A roomier, sportier, more luxurious GLE Coupe has been unveiled, in regular and Mercedes-AMG guisesSource: motorauthority.com
A photo of the 2020 Land Rover Defender is circulating yet againSource: motorauthority.com
After seeing an interior mockup back in February that was followed months later by the vehicle’s silhouette as shown on the instrument cluster, the all-new Defender is backSource: motor1.com
This photo was allegedly snapped on the film set of the latest James Bond film where the all-new Defender is set to starSource: carscoops.com
Ineos Automotive, a subsidiary of chemicals company Ineos, appears to be close to a deal to build its new 4x4 in Bridgend next to the soon-to-close Ford factorySource: autocar.co.uk
The all-new Land Rover Defender, set to debut for the 2020 model year, is very important for the British automakerSource: automotive.einnews.com
Jaguar marked the occasion by announcing that a redesigned model with a battery-electric powertrain is comingSource: motorauthority.com
As the reveal of the all-new 2020 Land Rover Defender inches closer — it's set for the Frankfurt auto show in September — we've now learned that what we'Source: autoblog.com
The all-new Land Rover Defender has been in the news quite a lot recently but not necessarily for reasons the automaker wantedSource: carscoops.com
While Land Rover Defender fans wait for the Whitley-based automaker to officially release the new-generation model, British firm Chelsea Truck Company has lifted the wraps off the FlyingSource: carmag.co.za
Noticed by Autoweek.nl, the undisguised model gives us our first revealing look at the SUV’s front fasciaSource: carscoops.com
Hot on the heels of Monday's reveal of a Lego kit for the redesigned Land Rover Defender comes a new look via the vehicle's own instrument clusterSource: motorauthority.com
UPDATE 25/06/2019 10:30am: A Land Rover fan page on Instagram called landroverphotoalbum has provided an even better look at the new Land Rover Defender by leaking anSource: motoring.com.au
The upcoming 2020 Land Rover Defender design has been scooped online after a photo surfaced of the car’s digital dials with its design clearly visible in the centreSource: carsguide.com.au
Shortly after an image of the Lego Technic 2020 Land Rover Defender emerged online, an image snapped of the new Defender’s digital gauge cluster has landed on our desksSource: carscoops.com