Land Rover Defender
The Land Rover Defender was certainly the most loved model within the entire Land Rover line and enjoyed a 65-year production lifespan until its final version launched in 2016 … but then, the resurrection! Land Rover thrilled enthusiasts with the announcement that a new 2020 model of the classic would be forthcoming – and that it would even be able in North America.
Historically speaking, the Land Rover Defender was an evolutionary step from the original Land Rovers built way back in 1948. The Defender debuted in the UK, US and Europe in 1983, but went by make and model number, i.e. the Land Rover 110. For 1991, however, Land Rover introduced a new model replete with spiffy new turbodiesel engine – and a proper brand mame: the Land Rover Discovery.
Thus was the traditional Land Rover rebranded as the Land Rover Defender. In classic rose-by-any-other-name fashion, the Defender remained Land Rover’s top-selling model and stayed in production until the last to come off the assembly line, with the 2016 model the final old Defender.
Given the outstanding popularity of Land Rovers on both sides of the Atlantic, the decision to resurrect the model soon after the line’s demise in late 2019 was hardly surprising. The special edition 2020 Land Rover Defender goes by the model number L663, as opposed to the old series now called the L316s. The good news for aficionados in North America is that the 2020 model has been approved for sale in the U.S. and Canada, thus becoming the first Land Rover to be available in these countries since the late 1990s.
The touts: High-tech freedom of choice
Company PR is pushing the durability aspect of the new Defenders first and foremost, which is a good gambit in two ways: Appeal to the off-road adventurer and defiance of critics who cannot realistically test the durability of a single vehicle in a review which presumably carries a deadline. No matter; let’s just hope the promises are valid here.
To further expand upon the immediate appeal of the Defender, dealers are offering four “expansion packs” comprised of technology specific to the sub-model: Defenders may be outfitted with the “Adventure”, “County”, “Explorer” and “Urban” “packs.”
“All-terrain response” is something as a catchphrase among the vehicles Land Rover has inspired over 70 years, but the new Defender applies high-tech to the standard with an innovative “configurable terrain response” which allows the driver to ready the Defender’s systems for the upcoming route – a kind of heads-up for the ’Rover.
The 2020 Defender: Instant classic or generic SUV?
Early reviews on the 2020 Defender have been positive to enthusiastic, particularly on the U.S. side, where a new Land Rover hasn’t been seen commercially for 25 years. Motor Trend gushed about “the beautifully executed surfacing and carefully considered detailing … means the new Defender looks stunningly contemporary yet endearingly timeless, an instant design classic.”
By contrast, Jalopnik recalled Land Rover’s experiment of 2008, the DC100, a sort of combination SUV/convertible roadster. While denying that the 2020 Defender is merely an update of the 10-year-old concept car, the reviewer did opine that “it suffers from the same forgettability that dogs the current Discovery. Without stickers and ladders and roof racks bolted to it, it’s not going to be hard to mistake it for Any Other SUV. It’s sleek, sure, but, it really leans on accessories to advertise its character…”
To read more takes on the 2020 Land Rover Defender and its potential follow-up models plus lots more news, views and commentary, stay tuned to this page of mediaLandRover.com!
Creating the new Land Rover Defender was no easy task; according to its designer it amounted to "redesigning the last automotive iconSource: completecar.ie
It's finally here. Land Rover on Tuesday unveiled its redesigned Defender at the Frankfurt International Motor Show and confirmed the vehicle for a showroom appearance next springSource: motorauthority.com
The long-awaited replacement for the iconic Land Rover Defender has finally been revealed in the first official picturesSource: automotiveblog.co.uk
Reinventing the Land Rover Defender, a car that accounts for Land Rover’s name and heritage, has been a tortuous exercise – one so long that it outlasted the original versionSource: autoexpress.co.uk
The latest Land Rover Defender - which has been inspired by the original vehicle dreamt up on Anglesey - has been launchedSource: dailypost.co.uk
FRANKFURT — Land Rover revealed its all-new Defender at the Frankfurt Auto Show this week. This is not a minor accomplishmentSource: autoblog.com
AFTER years of concepts, rumours, teaser images and countless leaks, Land Rover has at last revealed the new DefenderSource: cardealermagazine.co.uk
This is the first-ever all-new version of the original Land Rover, first launched back in 1948Source: motoringresearch.com
Land Rover has just unveiled its all-new Defender at the 2019 Frankfurt Motor Show, breathing new life into a legendary nameplate that can now stand toe to toe withSource: carscoops.com
How do you defend a simple symbol of your past against time and technology? Can you take the most basic of motoring vehicles and make it relevant for the connectedSource: irishtimes.com
There are few SUVs more famous than the Land Rover Defender, the classic off-roaderSource: wtop.com
The 2020 Defender was officially unveiled today at the 2019 Frankfurt Motor Show. As expected, the new Defender isn’t a true retro redo of the originalSource: thetorquereport.com
Jaguar Land Rover (JLR) is showcasing its efforts to reinvent an icon with the official unveiling of the new Land Rover Defender 4x4 at the Frankfurt Motor ShowSource: am-online.com
has registered 34,176 vehicles in August 2019, down 6.7 per cent compared to the same month last year, revealed the British automaker in a releaseSource: auto.economictimes.indiatimes.com
Images of the upcoming Land Rover Defender have been leaked online, a day before its official public reveal at the Frankfurt Motor ShowSource: carbuyer.co.uk
A host of images and details of the all-new 2020 Land Rover Defender have surfaced online prior to the off-roader’s debut at the Frankfurt Motor Show laterSource: carscoops.com
Who would have thought weekends will be a great time to release Frankfurt Motor Show teasers? Well, I guess that's one of the perks of writing outside the workweek,Source: motor1.com
As one of the most anticipated world debuts at this year’s Frankfurt Motor Show, the all-new Defender certainly deserves to make a grand entranceSource: carscoops.com
In a world where custom Land Rover Defenders are being offered for outrageous amounts of money, it’s refreshing to find projects that don’t require someone to be aSource: carscoops.com
A fresh teasing image of the all-new Land Rover Defender’s grille has been released ahead of its official debut at the Frankfurt motor show on September 10Source: motoring.com.au
The wait is nearly over. Land Rover confirmed on Thursday that its hotly anticipated Defender SUV will make its world debut on SeptSource: motorauthority.com
With less than two weeks to go before its Frankfurt Motor Show debut, Land Rover has sent its upcoming Defender SUV on a road trip to the RhinelandSource: thetruthaboutcars.com
It seems that the new Land Rover Defender visits the car wash about as often as Teslas visit gas stationsSource: msn.com
The new Land Rover Defender has been teased again, along with confirmation that the all-new model will be unveiled at the 2019 Frankfurt Motor Show on 10 SeptemberSource: carbuyer.co.uk
A teaser image of the all-new Land Rover Defender’s grille has been unveiled ahead of the car’s debut on Tuesday 10 September at the Frankfurt Motor ShowSource: autoexpress.co.uk