Land Rover Defender
The Land Rover Defender was certainly the most loved model within the entire Land Rover line and enjoyed a 65-year production lifespan until its final version launched in 2016 … but then, the resurrection! Land Rover thrilled enthusiasts with the announcement that a new 2020 model of the classic would be forthcoming – and that it would even be able in North America.
Historically speaking, the Land Rover Defender was an evolutionary step from the original Land Rovers built way back in 1948. The Defender debuted in the UK, US and Europe in 1983, but went by make and model number, i.e. the Land Rover 110. For 1991, however, Land Rover introduced a new model replete with spiffy new turbodiesel engine – and a proper brand mame: the Land Rover Discovery.
Thus was the traditional Land Rover rebranded as the Land Rover Defender. In classic rose-by-any-other-name fashion, the Defender remained Land Rover’s top-selling model and stayed in production until the last to come off the assembly line, with the 2016 model the final old Defender.
Given the outstanding popularity of Land Rovers on both sides of the Atlantic, the decision to resurrect the model soon after the line’s demise in late 2019 was hardly surprising. The special edition 2020 Land Rover Defender goes by the model number L663, as opposed to the old series now called the L316s. The good news for aficionados in North America is that the 2020 model has been approved for sale in the U.S. and Canada, thus becoming the first Land Rover to be available in these countries since the late 1990s.
The touts: High-tech freedom of choice
Company PR is pushing the durability aspect of the new Defenders first and foremost, which is a good gambit in two ways: Appeal to the off-road adventurer and defiance of critics who cannot realistically test the durability of a single vehicle in a review which presumably carries a deadline. No matter; let’s just hope the promises are valid here.
To further expand upon the immediate appeal of the Defender, dealers are offering four “expansion packs” comprised of technology specific to the sub-model: Defenders may be outfitted with the “Adventure”, “County”, “Explorer” and “Urban” “packs.”
“All-terrain response” is something as a catchphrase among the vehicles Land Rover has inspired over 70 years, but the new Defender applies high-tech to the standard with an innovative “configurable terrain response” which allows the driver to ready the Defender’s systems for the upcoming route – a kind of heads-up for the ’Rover.
The 2020 Defender: Instant classic or generic SUV?
Early reviews on the 2020 Defender have been positive to enthusiastic, particularly on the U.S. side, where a new Land Rover hasn’t been seen commercially for 25 years. Motor Trend gushed about “the beautifully executed surfacing and carefully considered detailing … means the new Defender looks stunningly contemporary yet endearingly timeless, an instant design classic.”
By contrast, Jalopnik recalled Land Rover’s experiment of 2008, the DC100, a sort of combination SUV/convertible roadster. While denying that the 2020 Defender is merely an update of the 10-year-old concept car, the reviewer did opine that “it suffers from the same forgettability that dogs the current Discovery. Without stickers and ladders and roof racks bolted to it, it’s not going to be hard to mistake it for Any Other SUV. It’s sleek, sure, but, it really leans on accessories to advertise its character…”
To read more takes on the 2020 Land Rover Defender and its potential follow-up models plus lots more news, views and commentary, stay tuned to this page of mediaLandRover.com!
It’s going to be a while until the new generation Land Rover Defender ends up at East Coast Defender, but meanwhile, the tuner specialized in modifying the popular 4×Source: carscoops.com
Land Rover Australia has confirmed an iconic ‘Shorty’ version of the new Land Rover Defender will arrive in Australia from OctoberSource: motoring.com.au
It’s been confirmed that the new modelwill cost from £40,290 in the UKSource: autoexpress.co.uk
The Land Rover Defender ‘90’ variant is now available to orderSource: carbuyer.co.uk
Prices for the three-door Defender 90 start at £40,260 ($52,317) locally while the five-door Defender 110 can be purchased from £45,240 ($58,789)Source: carscoops.com
The three-door Land Rover Defender 90 is now on sale, with prices from £40,290Source: motoringresearch.com
Land Rover has been hard at work on its latest off-road innovation for the highly-anticipated Land Rover Defender – airborne modeSource: motoring.com.au
Watch exclusive behind-the-scenes footage of the all-new Land Rover Defender flying in action for the latest James Bond movie, No Time To DieSource: automotiveblog.co.uk
Land Rover and James Bond films have long cross-promoted one another's products, and that relationship carries on unchanged for the release of the new Bond film, No TimeSource: autoblog.com
Land Rover has released a television commercial showing its new Defender pulling off an extreme jump stunt in the upcoming No Time To Die movieSource: carmag.co.za
As Land Rover is preparing to start UK deliveries of the all-new Defender this spring, we get a preview of the SUV’s first TV commercialSource: carscoops.com
Jaguar Land Rover expects the global coronavirus outbreak to affect its fourth-quarter financial performance and says its supply chains outside China are now likely to be affectedSource: autocar.co.uk
Late last year, a report surfaced that Land Rover is planning a Defender-inspired baby off-roader and while we don’t have confirmation as to whether such a modelSource: carscoops.com
Jaguar Land Rover will have a range of new models on display at the upcoming Chicago Auto Show, including the recently revealed 2021 F-Type, which will celebrate its NorthSource: carscoops.com
Ralf Speth has been at the helm of Jaguar Land Rover since 2010 but his contract won’t be renewed when it expires in September 2020Source: carscoops.com
Twisted Automotive, known for producing bespoke modified Land Rover Defenders, has announced plans for a new showroom in SilverstoneSource: motoringresearch.com
The iconic Land Rover Defender 90 for sale is one of the original Land Rover series in production from 1990-2016Source: blog.dupontregistry.com
Land Rover Ireland has confirmed that the new Defender will start from €68,160 when it arrives in Irish dealers later this year. That's for a 110 2Source: completecar.ie
Land Rover has teamed up with Swiss watchmaker Zenith to create a watch for the new DefenderSource: motoringresearch.com
There’s no shortage of classic Land Rover Defender restomods but since there are so many of them, the sense of occasion one would expect from such a project isSource: carscoops.com
Founded in 1985, Bowler has gone on to produce some of the most dedicated off-road machines to come from the UKSource: wheels24.co.za
Jaguar Land Rover has claimed a world first for its upcoming 2020 Land Rover Defender line with dual modem, dual eSIM connectivitySource: just-auto.com
The United States collector car market is preparing for the annual Arizona auction period, which sees numerous major sales taking placeSource: motoringresearch.com
Land Rover Defender: Land Rover showcases Defender SUV's dual eSIM connectivity at CES 2020, Auto News, ET Auto
in Las Vegas, where the automaker demonstrated the dual of the car along with a host of other featuresSource: auto.economictimes.indiatimes.com
Any worries that the incoming Land Rover Defender might not be up to the cutting-edge latest in terms of tech will surely have been dispelled at the Consumer ElectronicsSource: completecar.ie