Range Rover Velar
From a mere experimental model to the most popular in the Land Rover/Range Rover line, the Velar has had quite the half-century. And the Velar is still attracting attention and innovation into the 2020s. It’s cury and functional – it’s the Velar.
The Velar may be a relatively new addition to the Land Rover line, but its pre-production actually began nearly 50 years before the first model’s official release. Back in 1969, the folks at Land Rover sought to create, as one retrospective put it, “a two-door off-roader that was better suited for road use than the slow and uncomfortable Series IIA.”
Though the 1969 Velar certainly succeeded in capturing the minds of automotive enthusiasts – as evidenced by the sheer fact that the original is still remembered today – but never brought the vehicle to the mass-market. About 26 of the first Velar plus seven prototypes were made, and the majority of the former survive to this day, seemingly readily available for the flashback article every UK-based and nearly every North America-based specialty publisher writes up on this maverick SUV.
This is not your father’s Land Rover Velar…
But enough of the past – the original Velar belongs to the last century, no matter how far ahead of its time it may have been. Let’s talk the Velars of 2018 and beyond.
Upon introducing the new Velar, company representatives touted their snappy new vehicle as bringing “a new dimension of modernity to the Range Rover family with an abundance of innovative technologies, all making this vehicle a joy to drive and be driven in ... a vehicle of instant desirability.” Quite the far cry from a simple two-door good for on-road and off-, but Land Rover themselves take pride in raising the bar for luxury SUVs.
As evidence that the desire to make the Velar friendly for the unrugged roads of city and suburbia, the Velar is outfitted with a big 10” ground clearance and air suspension.
Positive Land Rover Velar reviews come early and often
With the (re)launch of the Velar, the critical acclaim started early and continued often – and this model continues to be probably the most popular of Land Rover models among critics. In April 2018 at the World Car Awards, this inaugural version of the new Velar took home the “World Car Design of the Year” prize; the company particularly made much of the fact that the Velar had topped two of its main rivals in the segment for the award: the 2018 Lexus LC 500 and the 2018 Volvo XC60.
Automobile specialty review site theManual.com wrote up the new Velar for a North American audience early on and the bon mots there are fairly indicative of the enthusiasm shown by those in-the-know about SUVs. The Manual notes the stylish design – we promise, not one review bypasses this praise – and it’s no coincidence that the Velar is sculpted more along the lines of a sporty coupe, an area in which Land Rover had been surpassed over the years.
And the Manual points out on gladly-welcomed innovation in the Velar: “The Velar is the first Range Rover with seats that are good for the environment — literally. Soft leather comes standard, but buyers can order a sustainable, premium textile upholstery instead.”
The first time the Land Rover Velar was new, mankind was seeking to land astronauts on the moon. A half-century later, innovations in space travel and astronomy are pretty much matched in parallel by Land Rover’s own new technologies. Space-age stuff, indeed.
To keep up on all the latest goodies involved with new and old model Land Rover Velars, keep an eye on this page of mediaLandRover.com!
Jaguar Land Rover (JLR) posted a £358 million loss in its latest set of annual financial results – despite returning to profitability in Q4Source: am-online.com
Land Rover in May announced its 2020 updates for the Range Rover, which include a new inline-6 engine and mild-hybrid system as the base powertrainSource: motorauthority.com
Land Rover is working on a mid-cycle refresh for its Discovery Sport, which was introduced in its current form for 2016Source: motorauthority.com
As part of its development of connected-car technology, JLR customers will be rewarded for allowing their car to transmit “useful road condition data”, such as traffic jams or potholesSource: motor1.com
Motorists that own and drive a Jaguar Land Rover vehicle could soon be paid while on the roads for doing soSource: express.co.uk
Drivers can earn cryptocurrency and make payments on the move using innovative connected car services being tested by Jaguar Land RoverSource: autotalk.com.au
Jaguar Land Rover is present at the 2019 New York Auto Show with two local premieres: the facelifted XE, and the Range Rover Velar SVAutobiography Dynamic EditionSource: carscoops.com
NEW YORK – The refreshed ’20 Jaguar XE sport sedan, available in the U.SSource: wardsauto.com
Why does it matter? A cynic might say, with some credibility, that Jaguar Land Rover does this SV thing with all its productsSource: driving.ca
The new Range Rover Evoque has been awarded a maximum five-star Euro NCAP safety rating, confirming its status as one of the most refined, capable and safe luxury compactSource: wheels24.co.za
The Jaguar E-Pace is now the firm’s best-selling car in the UK, helping it record full-year sales growth of more than 20 percentSource: motoringresearch.com
Tata Motors said Jaguar Land Rover retail sales for the India fiscal year ended 31 March 2019 fell 5.8% year on year to 578,915 vehiclesSource: just-auto.com
The Toyota Land Cruiser 200 tops the sales charts for large luxury SUV sales in March 2019Source: wheels24.co.za
You could say that, despite not looking that different from the model it replaces, the second generation of the Range Rover Evoque is one of the smartest looking SUVs inSource: carscoops.com
Ahead of the new, second-generation Range Rover Evoque launch later this summer, Land Rover has announced that it will be priced from €42,845Source: completecar.ie
Jaguar Land Rover has issued a recall of over 44,000 cars across Britain as they have been found to produce ‘excessive’ carbon dioxide (CO2 emissions)Source: express.co.uk
Land Rover tuning company Overfinch has got its hands on the most svelte Range Rover in the rangeSource: motoringresearch.com
and Range Rover Sport SVR, the Velar SVA boasts 550 hp and 502 lb-ftSource: trucktrend.com
Under the mid-size SUV's stylish, stately exterior there's a fire-breathing 5.0-litre supercharged V8 (405kW/680Nm) matched to an eight-speed autoSource: thechronicle.com.au
The second generation of the Range Rover Evoque goes on sale in North America in a few weeks sporting mild styling changesSource: autonews.com
The Land Rover Range Rover Velar looks fantastic, is extremely comfortable, and performs surprisingly well off-roadSource: motortrend.com
THE sublime Range Rover Velar has just become even more enticing with the introduction of a limited-edition, high-performance, top-spec modelSource: dailyrecord.co.uk
Finally, Range Rover is giving the Velar the engine it deserved. The Velar is Range Rover's best-looking SUV, no questions askedSource: dailysun.co.za
Jaguar Land Rover has developed a system that projects the direction of travel onto the road ahead of self-driving vehicles, to tell other road users what it is goingSource: wheels24.co.za
This just in from New Jersey: Land Rover North America says to be on the lookout for camouflaged prototypes of the all-new Defender testing on- and off-road inSource: motortrend.com